Google always advises webmasters to write great content. They do so because they know readers who use their search engines are looking for information. The better, more relevant information you can offer, the more likely they'll return your site in their SERPs. Writing great content isn't good only for SEO though. Traffic is what webmasters want. Where they get it from doesn't matter and another great way to get traffic from other places on the net is to have your content shared on social networking sites, forums, social bookmarking sites, etc. Not only would this [sharing] get you traffic, the backlinks you get would boast your search rankings. How can one write content which readers would be eager to share? Simple. Find out what people are more likely to share with their friends and create such content. Examples: - people share content which they think others will find valuable. - they'll share what they believe others will find entertaining. - content which would get people "talking" is shared a lot. . . all people want to do is talk about things after all.