I have noticed that Google adsense program is well suited for the blogs. The acceptance rate is also good for the Bloggers . It seems to me that Google in intentionally targeting the Blogger Might to harness the potential . make a nice clourful site with nice layout .. you cannot be even 5% sure of being accepted for the adsense program.. but if u have a simple blog over any topic and a few good posts.. u can be 99% sure to get in. The Time Magazine awared the common man "blogger" as the person of the year.. and its Google which is monetizing this fact. No doubt its propelled with the fact that u are actually getting payed just to mentinon you views and comments over ur favourite topic(s). I think in the longer run , some day we will see even Blogs beings sold and bought and one having the Richest Blog.. is the Richest Surfer !