I have heard many people say that website businesses are not real. Many of them have failed, but they also have people supporting them. Let me first say that website business is just like any other real business. Many people get success while most of them don't earn a penny, and just like any other business it has pros and cons. The most basic problem in web based business is just like the real business, and it is 1.Business model 2.Marketing 3.Value in service First, a business model is the most required aspect of any business. If you don't have a good business model that can work for years without getting into any kind of trouble, you are most likely to fail. Any model that doesn't have enough resources will fail, so when you start a business think big and think long time business.Don't go for quick rich methods. The second one is marketing. If you don't market what you have it won't sell, and in turn it will not able to generate revenue. Now, marketing is tough. A smart and wise business man can think of a good model but executing a honest and most effective marketing strategy can be a challenge. If you really want to earn you will have to make it real and for that you must have real buyers. Spam and fraud clicks, etc., will never work. The biggest challenge to marketing is competition The more competition you have, the harder marketing a product would be. On the internet you have enormous amount of competition, you have many methods to market, Including SEO or SMO. You can use email marketing.Offline, you can distribute brochures or make public announcements. Believe me, marketing continues for years, as long as your business exists. Around 90 percent of newbies lose hope after doing SEO for a few days, and that is never going to work. There are a trillion pages on the internet so search engines like google, where most of the people search for anything on internet, may take a while to crawl any links that you would build. Due to Google's Panda and Penguin upgrades you have to be careful where your links come from, so don't even think that making few links in few days will work at all. The third most vital aspect is service that you deliver once you get customers, because that will keep you on the position on which you are, once you get a good position in your market, maintaining it is not easy. And above all I would just like to quote Mark Zuckerburg, the famous Facebook ceo and founder, that there is just one rule to success: NEVER GIVE UP.