Why is marketing planning essential?

Discussion in 'Internet Marketing' started by confianzys, Nov 21, 2011.

  1. confianzys

    confianzys
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    Businesses operate in hostile and increasingly complex environment. The ability of a business to achieve profitable sales is impacted by dozens of environmental factors, many of which are inter-connected. It makes sense to try to bring some order to this chaos by understanding the commercial environment and bringing some strategic sense to the process of marketing products and services.

    A marketing plan is useful to many people in a business. It can help to:

    • Identify sources of competitive advantage
    • Gain commitment to a strategy
    • Get resources needed to invest in and build the business
    • Inform stakeholders in the business
    • Set objectives and strategies
    • Measure performance
     
  2. shockgarden143

    shockgarden143
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    Planning is really important in marketing field because without planning it is very difficult to promote any product.
     
  3. band

    band
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    if you fail to plan, then you plan to fail. Without proper marketing plan, we will loss direction in term of budgeting, market segment to capture and product to focus.
     
  4. Navida

    Navida
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    The information provide by you is really useful. In my point of view the most important reason of marketing planning is achieving company goals efficiently. Marketing is the only way to promote or introduce your product in the market so we can not ignore its importance in any way.
     
  5. TisdaleJohn

    TisdaleJohn
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    Businesses cannot run without any planning or strategy because you always need to rotate the policy according the atmosphere.
     

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