Why is it important to have a good design?

Discussion in 'Articles & Tutorials' started by Jay, Aug 16, 2012.

  1. Jay

    Jay
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    The website you create is the core of your online business, it represents you and your company virtually no matter if the company physically exists or not. While doing business online, people are unable to see you in person as they would if it were to be an offline company. Henceforth they are unable to judge you by your covers. This is where a good website design comes in.

    Visualize yourself as the owner of a successful retail business. Would you allow an employee to approach a customer in ragged or casual attire? By addressing your staff to wear a store uniform or professional apparel, you are sending a message to your customers. You have given them an impression straight off the bat that you do care about quality. As they say, first impressions matter.

    Likewise, it is the same case with your website. If you put together a shabby "quick fix" website, you are literally yelling to your visitors that you are not professional and you do not care for quality. Just remember, your first impression is your last.

    Opposite to that, if you take the time to do the design right with a professional looking website layout, you give your visitors the impression that you have taken your time on detail with the design and it may compliment your quality for service/products. This shows that you are organised, focused and you really mean business.

    On the other hand, you should keep anything related to your company well designed. From business cards to promotional images, every little thing matters. The reason being for this is because as your business grows, these items become the face of your business. Once again, think back to the poorly dressed salesperson and you will get the point I am trying to convey here.

    Author: Jay Stover - Freelance Designer
     
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    #1 Jay, Aug 16, 2012
    Last edited: Aug 16, 2012

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