Which step should be my next step

Discussion in 'Growing and Managing a Business' started by Eric-G, Apr 29, 2016.

  1. Eric-G

    Eric-G
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    Hello all, I was motivated to join this forum because I can't figure out which step to take in my business. I use human labor(mine) and software I built to help Chinese students get into universities around the globe. I definitely have a major advantage over all of my competition. My manual work is far more efficient and of a higher quality and I think I am the only one using software, which means I can sell a lot of my services for much lower prices. But being an outlier means I have no best practices to follow. So my choices are this:
    1. Grow by getting more customers, perhaps via Search engine advertisement.
    2. Grow by partnering with my competition(lots of small companies and proving services for them. This is less money per piece of work, but far more work.
    3. Partner with someone who knows what the hell they are doing - I am a writer, an education specialist and a programmer, not a marketing manger or such.
    4. Be confused about what to do and just keep working with what I have and keep developing my software.
    Currently I am doing #4, and while it is enjoyable I should focused on either 1, 2 or 3 before next fall, when the work season always explodes.
    Any ideas?
    Thanks :)
     
    #1 Eric-G, Apr 29, 2016
    Last edited by a moderator: Apr 29, 2016
  2. PhoenixPhotography

    PhoenixPhotography
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    i'd say take a look at the SmartPassiveIncome website by Pat Flynn. Lots of great ideas that may help you pull together an idea of how to deal with your ideas online and grow you customer base without driving yourself mad.
     
  3. Eric-G

    Eric-G
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    Thanks PhoenixPhotography, I'll check it out, but after considering my option's I have decided to go with #5 - hire a full time marketing director, it won't be cheap, but it should be profitable.
     

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