Which is most essential thing to get the top place for PPC ad?

Discussion in 'Pay Per Click Advertising' started by kpkarthik, Sep 9, 2014.

  1. kpkarthik

    kpkarthik
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    Which is most essential thing to get the top place for PPC ad?
    Quality score or value of bid amount?
     
    #1 kpkarthik, Sep 9, 2014
    Last edited by a moderator: Sep 9, 2014
  2. Joseph.Shivell

    Joseph.Shivell
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    If i had to choose, I would say Quality Score is more important. With a higher Quality Score, you could make a lower bid and still get a higher placement. Of, course, your bid has to be high enough, based on the amount most are bidding, to even be considered. If your bid is too low, even a high Quality Score wouldn't help.
     
  3. samuel0785

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    I think both are important because Google will not give you priority in PPC ad if you have bid lower compare to other company. Quality score is also important to get the top place in PPC ad.
     
  4. Christopherdave

    Christopherdave
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    My opinion is Quality Score is more important. With a higher Quality Score, you could make a lower bid and still get a higher placement
     
  5. kpkarthik

    kpkarthik
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    Here all people said that quality score is important than the amount of bidding for PPC ad.I wanna ask one thing.We could know our competitor's bidding amount of PPC ad by the position of ad.But is possible to know the quality score of our competitor's PPC ad?
     
  6. Joseph.Shivell

    Joseph.Shivell
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    Why would that help you? Do you really need to know your competitor's Quality Score to know how high yours should be? Just work on getting your Quality Score as high as you can, and don't worry about anyone else. To learn how to check your score, and understand ways to improve it, check out this article in Adwords Help.
     
  7. Mark T

    Mark T
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    I could say, bid amount and your daily budget.

    When you do a research on a list of target keywords you have on your plate, you also include your bid amount and daily budget, and that computes how you average in your PPC campaign.

    Regards,
    Mark
     
  8. carltonfite

    carltonfite
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    your bis actually depends your quality score and relevancy , more relevant and your unique content your ads has , top rank will be their on ppc camapigns
     

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