Which is most essential thing to get the top place for PPC ad?

Discussion in 'Pay Per Click Advertising' started by kpkarthik, Sep 9, 2014.

  1. kpkarthik

    kpkarthik
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    Which is most essential thing to get the top place for PPC ad?
    Quality score or value of bid amount?
     
    #1 kpkarthik, Sep 9, 2014
    Last edited by a moderator: Sep 9, 2014
  2. Joseph.Shivell

    Joseph.Shivell
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    If i had to choose, I would say Quality Score is more important. With a higher Quality Score, you could make a lower bid and still get a higher placement. Of, course, your bid has to be high enough, based on the amount most are bidding, to even be considered. If your bid is too low, even a high Quality Score wouldn't help.
     
  3. samuel0785

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    I think both are important because Google will not give you priority in PPC ad if you have bid lower compare to other company. Quality score is also important to get the top place in PPC ad.
     
  4. Christopherdave

    Christopherdave
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    My opinion is Quality Score is more important. With a higher Quality Score, you could make a lower bid and still get a higher placement
     
  5. kpkarthik

    kpkarthik
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    Here all people said that quality score is important than the amount of bidding for PPC ad.I wanna ask one thing.We could know our competitor's bidding amount of PPC ad by the position of ad.But is possible to know the quality score of our competitor's PPC ad?
     
  6. Joseph.Shivell

    Joseph.Shivell
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    Why would that help you? Do you really need to know your competitor's Quality Score to know how high yours should be? Just work on getting your Quality Score as high as you can, and don't worry about anyone else. To learn how to check your score, and understand ways to improve it, check out this article in Adwords Help.
     
  7. Mark T

    Mark T
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    I could say, bid amount and your daily budget.

    When you do a research on a list of target keywords you have on your plate, you also include your bid amount and daily budget, and that computes how you average in your PPC campaign.

    Regards,
    Mark
     
  8. carltonfite

    carltonfite
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    your bis actually depends your quality score and relevancy , more relevant and your unique content your ads has , top rank will be their on ppc camapigns
     
  9. Mike Wilford

    Mike Wilford
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    If you want to get the top position then just bid higher than all your competitors - that is how you get to the top.

    If you are bidding highly for a keyworrd you would want to ensure that it is on a high QS keyword. If you are top position and have a low QS you may have an inflated CPC. Competitorers with a higher QS may be able to outrank you AND pay lower CPC.

    You must also ask yourself why the landing page experience, ad relevance and expected CTR is so low - it may not be a good keyword for you to bid highly for.

    If you are going for top spots ensure that you are tracking goals / conversions and try make sure it is worth bidding highly for.
     
  10. Joseph.Shivell

    Joseph.Shivell
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    Although getting to the top of the PPC listings was once aa easy as "he who has the most money wins", it hasn't been for quite some time. Like the organic listings, the SE's want to show ads that actually sell what the searcher is looking for.

    Keywords do not have a Quality Score, Ads do.
     
  11. Mike Wilford

    Mike Wilford
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    Keywords do not have a Quality Score, Ads do.[/QUOTE]

    I think you have it the wrong way round?

    To view Keyword quality score log into Adwords, then go to Keywords tab>Collumns>Attributes>Quality Score - here you will see that keywords DO have Quality score. This is not available on the Ads tab.

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  12. Joseph.Shivell

    Joseph.Shivell
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    The article that I originally linked to does say "This article explains how to find your Quality Score for any of your keywords.", so, apparently, keywords do have a quality score. However, kparthik, in his original post, said
    Therefore, the Quality Score for the ad is also a consideration. According to Google's Best Practices for Adwords "This ad quality (italics mine) best practices guide explains what Quality Score is and how you can use it to improve your ad performance in AdWords." So, you could have a keyword with a high Quality Score, but if the ad itself does not compel the searcher to take action, it won't be listed as high. More information can be found in the article "What is AdWords Quality Score".
     

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