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Discussion in 'Pay Per Click Advertising' started by kpkarthik, Sep 9, 2014.
Which is most essential thing to get the top place for PPC ad?
Quality score or value of bid amount?
If i had to choose, I would say Quality Score is more important. With a higher Quality Score, you could make a lower bid and still get a higher placement. Of, course, your bid has to be high enough, based on the amount most are bidding, to even be considered. If your bid is too low, even a high Quality Score wouldn't help.
I think both are important because Google will not give you priority in PPC ad if you have bid lower compare to other company. Quality score is also important to get the top place in PPC ad.
My opinion is Quality Score is more important. With a higher Quality Score, you could make a lower bid and still get a higher placement
Here all people said that quality score is important than the amount of bidding for PPC ad.I wanna ask one thing.We could know our competitor's bidding amount of PPC ad by the position of ad.But is possible to know the quality score of our competitor's PPC ad?
Why would that help you? Do you really need to know your competitor's Quality Score to know how high yours should be? Just work on getting your Quality Score as high as you can, and don't worry about anyone else. To learn how to check your score, and understand ways to improve it, check out this article in Adwords Help.
I could say, bid amount and your daily budget.
When you do a research on a list of target keywords you have on your plate, you also include your bid amount and daily budget, and that computes how you average in your PPC campaign.