I recently shut down a business I was running. We built custom guitar equipment. I honestly did not do a very good job at running this business as I had a second business that was growing very rapidly. I am also an electrical contractor. I still love building guitar amplifiers and have been designing some new things. I decided to come back at at and change the name. This new venture will be SIMILAR to the old business but I will not be offering custom equipment. I will only offer the new designs and they can not be modified by customer. This is standard really. The new models are much more technical and overall better products in many ways. I am not necessarily ready to sell to the public. I have a lot of bugs to work out in some things. I just bought some land and I am building a new workshop. My question is this. Should I do any sort of pre-revealing? Should I post on social media that "hey we're coming soon" or should I wait until we're 100% there. I know in the guitar amp world, people like to see progress and the inside of the equipment. I know I do. So should I announce the existence and the upcoming stuff or just wait until I'm there?