What works best: PPC or SEO?

Discussion in 'Search Engine Optimization' started by David Parkes, Dec 30, 2013.

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  1. David Parkes

    David Parkes
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    This Is For All SEO GURU.

    Is PPC better than SEO?
     
  2. spyindiaankur

    spyindiaankur
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    Both have their own values and advantages. You can get advantage of PPC when your site's SEO ranking is low and in the same way you can reduce your PPC budget cost when your site is ranking well in search engines.
     
  3. kevinkrieger

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    I believe on the combination of both. PPC is the best way to online advertising and has instant results and SEO is also beneficial but takes time for results of the work.
     
  4. marriott

    marriott
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    When you don't want to make more expenses for your website then you can use SEO methods like blog commenting, directory submission and so on these methods are free of cost but if you want to make expenses then PPC would work best for you.
     
  5. epicresearch

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    PPC and SEO both are diffrent thing ,both are best for if you want proper result then you combination of both .
     
  6. Joseph.Shivell

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    It really depends on what you want to accomplish. Both kevinkrieger and epicresearch make a good point, a combination of both would be best, as PPC can bring results quicker, while SEO is working to bring you higher rankings, which takes longer. On the other hand, there are types of businesses that do not need to be highly ranked all the time, as their products or services are not in demand year-round. In this case, a PPC campaign can be stopped and started at any time, where an SEO campaign must be constant, and never stops.
    One other thing to consider is that a PPC ad will get substantially less traffic, so for most businesses an SEO campaign is better long term.
     
  7. asad

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    And another point that PPC(by Google) also needs seo. As while creating campaigns, Google checks "landing page quality" and some times ban running ads for low quality pages. So before starting PPC be sure that on page SEO of website should be fine.
     
  8. jaysh4922

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    SEO and PPC are two different ways of promoting a website . in seo as we know we list our website in various search engines and we look after the site ranking in the search engine, by maintaining our site by looks , info, content, performance etc. and other things like submitting links of our site to other related sites. but in PPC which is called pay per click we pay for the as many as clicks, our site viewers click the site, and we pay for the ads we made in other sites, this is also a way of promoting the site, other ways are blogging , writing article about our site, joining forums, etc.
     
  9. senabhijit

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    According to me, SEO is best. SEO takes long time to make result and price less. SEO give you reliable and long life result. SEO give you dependable and long life result. On the other hand, PPC is paid and cost effective. PPC it provides quick results but need to pay more.
     
  10. Timsmith

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    Both these have different benefits and expenses. You can use SEO methods like on page or off page and these will also help you getting back links and so on and if you use PPC then that would also help you but i think PPC is more effective then SEO.
     
  11. BizMarketing

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    They are completely different items. PPC is perfect for advertising specials and getting attention in places where SEO is impractical or too competitive. PPC lets you get immediate attention in exchange for dollars.

    SEO is a process of increasing your ranking on the search engines, with the intent of being in the first few spots for your keywords, or for your local market. SEO is a long-term strategy, while PPC is an immediate strategy.

    Your marketing plan should include both, not one or the other.
     
  12. Dexterbell

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    Both these methods are good, no one can say that PPC is better than SEO or SEO is better than PPC, If you are doing SEO work in an efficient manner then you must get good results and same as the case of PPC.
     
  13. veronicajackson

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    SEO
    1 Organic
    2 Long term result
    3 less expensive

    PPC
    1 Paid advertasing
    2 highly sucessfull
    3 Quick and shot term result
     
  14. amanabbasi

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    PPC is paid campaign if you have investment start campaign within short time. SEO is organic campaign , you have skilled submit your websites in different type of submission sites.
     
  15. Zwillson

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    SEO is cost effective and is much better as well. I have used both of them and found SEO to be more productive and effective. PPC can cost you too much if you don't know in's & out's of PPC campaigns and you can use PPC for very competitive keywords in which you are not ranked better on Search Engines. SEO has a requirement for more and more updated & unique content. Both have their advantages and disadvantages, but in long run SEO will definitely provide you leads or sales and will also help you in promoting your business.
     
  16. jackkalls

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    We are currently failed in SEO, it is very difficult now, so we are planning to move to PPC.
     
  17. touqeer

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    It is true that PPC occupy the top results in a SERP of search engines. There are very least people who are scroll the page down to show the below result. That is why we get the good amount of traffic from the PPC then SEO. SEO does not show the instant result and we have the problem of penalty of our website.

    SEO is efficient for our website. Do not stop doing the search engine optimization. It has very bright future. It is my advice we have also learn that how we can do the PPC and the optimization of the PPC.
     
  18. Joseph.Shivell

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    What kind of difficulties were you having? were you doing it in-house, or did you hire an outside form to do it for you? There are difficulties either way, but consider that 85% of searchers go to the organic results first, and 70% of those buy from the website in the #1 spot. Knowing what difficulties you were having can help us help you deal with them, so that you don't miss out on a lot of potential clients/customers that are now going to your competitors
     
  19. thaversantosh

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    PPC is based on the paid service and seo is free service . If you want to increase your business instantly then you have need to invest in the ppc and you will get the sure result and get business .
    And as your webpage get ranked with the seo , Then there is no need to invest you will get your business from the website .
     
  20. alicemoores

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    PPC and SEO both works differently. But both are important factors. PPC is paid campaign and it gives quick results, but for a limited period. Whereas SEO is organic campaign and it gives results for the long term.
     
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