We are in 2015 and nobody buys something that won't be valuable to them any more. There was a time when people would just buy a product just because it was advertised on television, but not anymore. Nowadays people want to know what is in it for them. Without knowing that, then they won't buy. Now back to you, what value does your business offer? If you don't have a business yet you can give an example of your preferred business and what value you think it should offer. Because without offering value we cant sell.