What to do when only the homepage reflect in place of all pages? There is this website which was working fine where the pages were appearing for certain searches in the towns that are local. Now what has happened is that the homepage has started appearing for each local search thus replacing all the other specific pages since the time I added a link to my homepage from a relevant site. The problem is that the homepage ranks lower than the specific pages in SERP’s. How can I fix this problem? Could the fact that I have placed a key phrase anchor text on homepage footer be the cause?