What should I do with my 404 Pages?

Discussion in 'Website Development & Design' started by apexis, Apr 26, 2012.

  1. apexis

    apexis
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    What should I do with my 404 Pages?
    Google Webmaster Tools is showing me a lot of 404 pages, concern is what is the best solution for those 404 pages? Should I send a URL removal request to Google or apply redirect them or what you guys have idea for this?
     
  2. Mark T

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    You should redirect those 404 pages to your main page or to a more related webpage within your website.
     
  3. GekiDan

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    Do you have any idea what happened to those pages?
     
  4. net4rx

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    You can fix the problem by redirecting the link to an appropriate content whenever someone hits the bad link..
     
  5. band

    band
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    Best solution redirect, else use robots.txt to block it.
     
  6. Business Attorney

    Business Attorney
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    Redirect (using a 301 redirect) any bad links to a good page. If there is similar content, direct the link there; otherwise, send it to either your home page or to a custom 404 page.
     
  7. GekiDan

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    What's the reason for having 404 pages?
     
  8. deltahost

    deltahost
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    Make 301 redirect to something helpfull
     
  9. MartinLedley

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    Monetize your 404 pages by placing something on them that visitors might like to buy, or give something away for free, or even put a sign-up form for an email course or whatever it is you use to get people onto a list. Just make the most of them, it can't do any harm and you might pick up something useful from the traffic they might get.
     
  10. Mark T

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    That's what you call creating a custom 404 page for your website. Though it might be another good option, but not always. Sometimes you just really have to redirect those pages to either your homepage or to a page that is more appropriate or related to it. Depending if the previous page existed before, and that you think it would only be like a temporary unavailability of the page wherein in a short or couple of days or month the page will be back, either the custom 404 will do.
     
  11. Owen

    Owen
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    The best way is to use 301 Redirect to relevant pages, if you feel that the page would be useful to users. Its not recommended to have the page/URL redirected to home page. You will get bounce rate often. Instead I would recommend 302 redirect if you can recover the expired page. Or 301 is the best option.



    Gekidan!

    The reason for the code 404 is to indicate to the bots/crawlers that the page content has been removed / not found / dead. Which is temporary indication to Bots.

    If you have 404 Pages in your server, the bots will crawl it several times with interval of period, as the code knows as page not found (temp). After few times of crawling, if the page is still with 404 error, then your page will be automatically removed from the SE's Index.

    If you think that the page will be up soon, and or accidentally deleted / removed, you can use custom 404 page , and you can fix. If the page/URL removed with intention, you can use 410 error code to intimate the search engines that the page/URL has been deleted permanently.

    Lets go to further in detail:

    If you deleted that page/URL as you created new Page, which is more relevant to that deleted page you can intimate the SE's by using 301 (permanent redirect).

    If you deleted for some purpose (say redesigning etc) you can intimate SE's that the page will come soon and you can use 302 redirect (temporary redirect) so that page will not be de-indexed from google.

    If you no need have that page / URL in your server and also from SE's you can simple update 410 code.

    Hope cleared now.
     
    #11 Owen, May 10, 2012
    Last edited: May 10, 2012
  12. DanGild

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    If you have lots of 404 pages that represent non-existent content, that's ok! however, you should upgrade your pages with extra info, site links, banners, call - to - action slogans etc. If we are talking about pages from an E-commerce websites which hav benn indexed but yet the products are no longer available, you should redirect to aמ alternative product instead. Or you can custom your 404 pages like the owner of this blog did.
     
  13. ueon

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    changing 404 pages as a hidden discount page has been a highly effective strategy the firm im at uses. incredible conversions
     
  14. printingray

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    Which CMS your using ??? if your using wordpress then use 404 error plugin to solve that problem.
     
  15. milina788

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    You should redirect those pages on relevant pages on your website or you can block them using the robots.txt files. The best possible solution is to use a customized page in your website which receives all not found redirects on it.
     
  16. smartkathy

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    Hi there. I think you again check those error showing pages and if they are not useful to you, then you should block them by robot text. So that search engine bots can't crawl these pages.
     
  17. rajesh

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    Use 301 redirects to redirect the pages to your homepage or other pages or websites if you want. You can also set up a custom 404-error page using the .HTACCESS file of your website.
     
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