What leads to a lowering of ranking and how to avoid it?

Discussion in 'Growing and Managing a Business' started by apexis, Jun 12, 2012.

  1. apexis

    apexis
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    A newly launched website or newly optimized website can lower the rankings of one's own site. Broken link, link farms, excessive usage of keywords are some of the other factors which can lower the rankings of a website.
    Another thing that lowers the ranking of a website is the clueless webmaster who make his own hypothesis and conduct some fraudulent experiments to prove it, and working without any knowledge of the guidelines that every search engine is giving.
     
  2. GekiDan

    GekiDan
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    How can we avoid it?
     
  3. Mark T

    Mark T
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    Actually, experimenting on something else to your website helps you prove whether it does really help or not. There are risk but of course you have to know the risk in doing so. Additionally, how would you know if something if real effective when you don't try it yourself? It would be more than just learning when you yourself experience it and knows well what is best for your website. Knowing the basics is not that of a big issue - but being flexible enough and getting more knowledgeable experience as well.
     
  4. garrett123

    garrett123
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    Google will always change their algorithm and site will always gain or lose rankings.
    I think it's important to not depend exclusively on google for your traffic and sales.
    Just like stocks, you have to diversify your traffic and sales paths.
     
  5. stevetoth

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    keep your content good and relevant
     
  6. printingray

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    Keep your content fresh and unique and interesting which proved helpful for the visitors.
     

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