What is the role of social media optimization in SEO?

Discussion in 'Social Media for Business' started by vishalesskay, Jul 7, 2014.

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  1. vishalesskay

    vishalesskay
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    Is social media optimization is the new way of SEO? Social pages are getting ranked in search engine results. So should we use more social media optimization for ranking better in search results?
     
  2. Joseph.Shivell

    Joseph.Shivell
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    For many years, when Google first began, ranking in the search engines was all about who had the most links, leading to a lot of spam techniques that are still in use today. Many so-called "professionals" still cling to the latest update, and overuse new techniques to either game the system or because they don't know any better. With the increasing popularity and number of social networking sites, reaching potential customers or visitors is not just about linking anymore. You also have to do more than just create a profile on the various networking sites (some "professionals" have even tried using that technique). You have to be an active participant, providing informative articles and participating in discussions, so other members get to know you as an authority in your space. Although getting links should never be a priority, as people get to know you as an authority they will share your articles and perhaps even link to you, giving you more of the type of links you need.
     
  3. Avni Shergill

    Avni Shergill
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    Hello joeroxx,

    I completely agree with you, it's very important to create a genuine profile and to be active in the social networking sites the informative articles and post, only after this you can improve your ranking.
     
  4. nadablue

    nadablue
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    According to me SMO is not use to the improve your page ranking but SMO are used to increase your business information and product. and you can easily increase your traffic. You can improve your business profit by using the smo traffic for your business.
     
  5. samuel0785

    samuel0785
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    I don't think that social media optimization will help you in increasing search engine ranking.I believe that the most prominent factor for ranking is backlinks and social media websites do not provide any backlinks or they provide no-follow backlinks. However, they are good source of relevant traffic.
     
  6. marclewis

    marclewis
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    Social media is targeted to social networks and online communities to promote your business online.
     
  7. Johndrew

    Johndrew
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    I agree with you. but SMO not increased website page rank. SMO increased traffic on the website..
     
  8. ketusoftware

    ketusoftware
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    social media helps you increase your brand awareness, were you can share content, products, services in the network. Its useful for seo as your website traffic improves.
     
  9. mariareese

    mariareese
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    Social pages will be there at SERP because we post content, but from my end these pages should not be there as they are less beneficial instead of ranking our website, so.. it is not important that our social media profile or pages are ranked with best business keywords, but our website must be there at top 10 result with best match keywords then we will be able to make sale from organic search ranking. social media marketing is very helpful if we do it right, and very beneficial for branding and navigating potential customers to website.
     
  10. carldweb

    carldweb
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    Social Pages are linked with high PR to its domain also they are active in many countries so that this will increase your link popularity. Apart from that in SEO we need to find high PR links & also need to spread it & engage people with link.
    These both the things are related to each other so that social media optimization is imp in SEO.
     
  11. colnettella

    colnettella
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    SMO means Social Media Optimization it helps you to increase the traffic to your website. It also increase your brand awareness.
     
  12. TheGrandAdmiral

    TheGrandAdmiral
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    Wouldn't social media be more important for building organic links and a fanbase than it would be to SEO?
     
  13. alexfernandes

    alexfernandes
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    SMO emphases on sharing content with ease on various social networking sites whereas SEO focuses on relevancy which is still the most important factor for ranking in search engines. You cannot rely on SMO only and so the conclusion is you need to do SEO as well as SMO to rank well in search engines.
     
  14. SteveWilliams

    SteveWilliams
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  15. parth

    parth
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    Social media plays an important role in SEO. SMO is stand for Social Media Optimization it helps for building organic links and increase the traffic to your website. Social media also helps in your brand awareness.
     
  16. Joseph.Shivell

    Joseph.Shivell
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    This thread is now closed. If you have something new to add, PM me and I'll re-open it.
     
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