I have heard that Google doesn't count Facebook links. The excuse they give is that they cannot get keywords in Facebook links, hence they don't crawl them. But then it made me think that Google doesn't cares about keyword meta tag at all when it crawls any page on internet. Facebook isn't any different than forums for me, so if Google can crawl forum links, why not Facebook? Another opinion says that forums are topic based and hence they are more useful for Google, but Facebook posts are irrelevant. But, Facebook has groups that have topic based discussions. I spent around 6 months posting links on Facebook and was disappointed to know this. Can anybody suggest any real reason, or is it the rivalry between two giants that is causing this? Google counts Google + results but not Facebook result - isn't this strange? A few people also told me that FB doesn't have as strict a spam filter as forums, so it has billions of links on it that Google can't crawl. But if that is the case, isn't Google breaking its own rule of ranking pages based on links? It is not crawling a really large part of web. I read on Wikipedia that Google theory was based on the principle that Google is just a medium that will send you to a page which you are most likely to reach when you keep on clicking links randomly, so what about such a large part of web like FB? Can't people click those links randomly? Where is the honesty now? Or, does the entrance of FB mean the slow death of Google?