1. Definition In the world of technology, conversion rate plays an important role in showing the popularity of a website. According to Wikipedia, conversion rate is definitely regarded as the number of goal achievements over visitors. Based on specific numbers, you could evaluate whether your conversion rate is successful or not. It varies greatly for a great number of targets. For example, if you are doing online business, the conversion rate is evaluated through a product sale. On the other hand, for creators, the number of visitors accessing to your website will decide your success. 2. Conversion rate services It is helpful for users who intend to start doing business in online marketing to discover main terms below: · Call to Action (CTA) First of all, let’s pay attention to Call to Action (CTA). Normally, a website will include links or buttons which enable you to do your action immediately. For example, they have strong impact on encouraging customers to purchase their products such as “Download now”, “Buy now” and more. · Automated guides Moreover, automated guides offer a great ease for users to learn more about product details as well as various purchasing options. · Multivariate testing (MTV) Many people will wonder what multivariate testing (MTV) is. According to the opinions of professionals, MTV helps decide the best option among a variety of combinations. With this method, you could mix different elements together and decide the most effective performance. · A/B or Split Testing In addition, A/B or Split Testing is an efficient way to make a comparison between 2 elements at the same time. Select 2 symbols you want to make a comparison and decide which one is better. · Conversion Funnel Conversion funnel is the essential part of a smart website. It guides users to the accurate order of a website establishment. For instance, you will have chance to get more specific product information from Home Page.