What Is The Conversion Rate?

Discussion in 'Internet Marketing' started by dangngoclinh247, Sep 22, 2015.

  1. dangngoclinh247

    dangngoclinh247
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    1. Definition

    In the world of technology, conversion rate plays an important role in showing the popularity of a website. According to Wikipedia, conversion rate is definitely regarded as the number of goal achievements over visitors. Based on specific numbers, you could evaluate whether your conversion rate is successful or not. It varies greatly for a great number of targets. For example, if you are doing online business, the conversion rate is evaluated through a product sale. On the other hand, for creators, the number of visitors accessing to your website will decide your success.

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    2. Conversion rate services

    It is helpful for users who intend to start doing business in online marketing to discover main terms below:

    · Call to Action (CTA)

    First of all, let’s pay attention to Call to Action (CTA). Normally, a website will include links or buttons which enable you to do your action immediately. For example, they have strong impact on encouraging customers to purchase their products such as “Download now”, “Buy now” and more.

    · Automated guides

    Moreover, automated guides offer a great ease for users to learn more about product details as well as various purchasing options.

    · Multivariate testing (MTV)

    Many people will wonder what multivariate testing (MTV) is. According to the opinions of professionals, MTV helps decide the best option among a variety of combinations. With this method, you could mix different elements together and decide the most effective performance.

    · A/B or Split Testing

    In addition, A/B or Split Testing is an efficient way to make a comparison between 2 elements at the same time. Select 2 symbols you want to make a comparison and decide which one is better.

    · Conversion Funnel

    Conversion funnel is the essential part of a smart website. It guides users to the accurate order of a website establishment. For instance, you will have chance to get more specific product information from Home Page.
     
  2. cheta

    cheta
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    Thank you very much for this wonderful article and tutorial. Now i have a better knowledge about what conversion is all about and how to calculate it. well done. but i will love it if you can post a tutorial on how one can increase the conversion rate of his business, products and services.
     
  3. justinvictoria

    justinvictoria
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    Conversion rate is nothing but how often the visitor took an action on your Ad for example the visitor may call to enquiry about your product or mailed to know details about your product or visitor orders your product to buy ,any of these actions took by visitor and what was the ratio took an action by visitors is said to be conversion rate,.

    100 visitors visited to your website and among 100 only 10 took an appropriate action then 10% will be conversion rate
     
  4. karolbin1

    karolbin1
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    Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects to take action.
     
  5. Host Color

    Host Color
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    @dangngoclinh247 This type of threads are much more useful in any article directories or "How To" websites. As this is discussing board it is a very good idea to have anything to be discussed on the top of the thread. Each and every advertising network describes what "Conversion Rate" in its FAQ section.
     
  6. Kula V Diamond

    Kula V Diamond
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    Very useful information, but I still want to know which conversion rate service is the best for a corporate website, anyone has some advice?
     
  7. hrishivardhan

    hrishivardhan
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    Conversion rate means number of leads you generated from the number of visits you got and divide them by 100 is the conversion rate:

    Conversion rate = visit/leads*100

    this is the simple formula for counting the conversion rate.
     
  8. Alan Ron

    Alan Ron
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    Conversion rate is defined as the number of visitors to a website that complete a desired goal (a conversion) out of the total number of visitors. A high conversion rate is indicative of successful marketing and web design.
     
  9. mallesh

    mallesh
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    The Conversion Rate is nothing but it is the ratio of number of leads to the number of visitors and the result is multiplied bu 100. In other words the Conversion rate= Number of Leads/Number of Visitors*100.
     
  10. Joseph.Shivell

    Joseph.Shivell
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    You actually have it backwards. it should be leads/visitors, since the conversion rate tells you the percentage of visitors who actually took action when visting the site. For example, if 237 people visited the site, and 27 took action, yoi have 237 visits and 27 leads. Your formula would give a conversion rate of 877%, which is 27 times the number of people who actually visited the site. The actual rate would be 27/237*100 or 11.39%.
     
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