Build a business based upon a solid foundation, not in quicksand... In the end, if you keep it real, if you overdeliver what both humans and engines want, you will succeed today and you will grow tomorrow. Review the long-term evergrowing success stories (complete with regular, real-time updates) of these small business people... Some use C T P M to earn AdSense income, while others sell medical equipment, rent villas in Tuscany, or double their dental practices in California. And that diversified, mature, real approach to business is critical to your long-term success online, too. Site Build It! Existed Years Before AdSense Of course, the goal of every SBI! site is to generate substantial income. AdSense is merely one of the ways to do that. Many SBI! owners do not use AdSense to make money. Others ("infopreneurs") make it a major part of their plan. Site Build It! existed years before AdSense. When AdSense was launched, we embraced it as a way for some SBI! owners to diversify their income stream. But here's the key point... See where the M of C T P M is? Last. Everyone wants to monetize right away. But C T P comes first. SBI! owners do not create "AdSense Sites." They build value... for their visitors and the engines first. Then they build value for themselves by blending in monetization as PREsold traffic, grows. This is real. Achieve that and the engines will know and like you now and forever. That is why SBI! owners last. They grow. You must, of course, be able to master one skill to succeed at the C T P M process... Write in a way that has a voice, your voice. You must have a Valuable PREselling Proposition (VPP -- covered in MYCPS!). You must connect with your visitor.