It is not at all an easy task to get a good ranking in a search engine because search engines have now become smarter and intelligent. Hence, it is not just about good content. In fact, there are many more factors to be considered to outsmart the competitors. One of them is on-page optimization that is regarded as the very first step of SEO. One should first look into this factor as this exercise apparently consumes less than an hour to learn and implement. Well, if you are wondering why are on-page optimization techniques so important, then the proper execution of this service will not only give your site higher ranking in the popular search engines but also enhance the overall readability of the site for your visitors. I have made an attempt to summarize a few very important on-page optimization techniques that are posted below. For your site’s presence and success, you can take full advantage of the same and enjoy a better exposure in the search engines and also increase the overall CTR (Click-Through-Rate) ratio. First in the list is Title Optimization as for any website, title tag is the most important element in the website optimization service. You must remember that a title tag has to be short and at the same time descriptive enough so that the visitors can easily identify you and your business. If you notice, then title tag is the first thing that is shown and indexed by the search engines. Hence, you need to make sure that you do not forget to give prime significance. Plus, you need to create a title tag that is appealing enough to attract thousands of visitors and browse through your site for more information. Well, in addition to the Internet users, the title tag should also attract the search engines that will help you to get high ranking for your site, keeping you ahead of the websites with interest similar to yours. Consider below-mentioned things to incorporate in your title. They are very important for website optimization. Your Name/ Business Name / Site Name: Do mention these details as they are imperative for branding purpose. This is essential when the targeted audience is searching online by your brand name. Keywords: They are very important when you are willing to rank for a certain keywords. You must try to include them in your title tag that represents the whole flavor and content of your website. For instance, in case you are selling pizza online, you must incorporate keywords such as order pizza, home delivery pizza and such in the title tag. However, it is vital to remember that you cannot incorporate too many keywords in the title. It is advisable to write a title that is not only readable but also effective for the search engine. Incorporation of 1-800 or other toll-free numbers: I am sure that you will agree when I say that inclusion of your phone number in the title tag will give a direct access to your visitors to take an action. When you include your contact details, your site looks more professional and legit. Besides, if the same is shown on the SERP (Search Engine Result Page), then it is quite an easy task for the net surfers to click on the result that has a phone number attached to it. The reason is that your site will create a good impression in the minds of the searchers. The authenticity of the business and the level of support will be at par. In case you are not willing to incorporate the phone number in the title tag, then alternatively you can make use of it in the Meta Description that also delivers almost the same benefits. Second in the row is Meta Tags Optimization. Although a site’s Meta tags is now apparently not as important as it was earlier, I believe that one should not overlook Meta. It needs to revolve around a brief description of your website concentrating on the factors and services that the business is specialized in. This will act as a selling snippet, enabling the visitors to locate you. If it is appealing, then they are likely to click and browse through the sub pages for more details and information. However, it is necessary not to make the Meta Description too generic otherwise you will lose the chance of getting more traffic. In fact, if it is not written well, then the possibility of your site getting ignored will increase. Some of the essential factors to include in the Meta Description are stated below. Mention the selling point as this will inform the potential buyers about something that they want to hear. Give them the necessary information through the site’s Meta Description. With this, you are bound to receive some advantage over others in the SERP. Illustrating further, you should include a phrase like “hosting starting from only $1.00” to tell your customers that you are selling ‘cheap web hosting’. As such description is an exact match to the search made by the searchers, you might get more clicks and even more visitors. Keywords – here too it is important to incorporate a few important keywords in order to benefit in Google’s relevancy algorithm. Again, 1-800 or other Toll Free Numbers are essential to include in the description if you haven’t included this in your title so that the visitors would prefer calling you instead of going through the site. Usually, the customers have installed Skype in their system, which encourages them click on the link for direct skype-out call. This will create a great, professional impression. Third important facet is the important HTML Tags. On using one of the many tags in HTML, try to highlight the key words on your website to let the users read the chief content. The examples of HTML tags are the header tags [h1] [h2] [h3], Bold [strong], Italic [em] etc. The search engines consider the text inside the header tags (e.g. [h1]) as very important. Hence, you can make use of it in order to define the page/post titles or the important sections of your website. In the header elements, you will find Header 1 that must be utilized to describe extremely essential segment of the web page. Ideally, it is employed for Site’s title or header text. The next is Header 2 & 3 that is applied for Page/Post titles or main sections of the web pages. Remember that you should separate the content with headers because it will make the website more readable and easy to navigate. Later, you must give attention to text styles. There is ‘bold’ (e.g. [strong]) to highlight a few words that are of high importance. At times, it is a good practice to bold important words where appropriate. But, avoid overdoing this exercise as it may get you penalized. Next is ‘italic’ that utilizes [em] tag in order to emphasize certain words. Those keywords will appear in italic. There is also ‘quote’ that is considered to be extremely practical when you are posting a quote from someone. Fourth important attribute is Keyword Optimization & Synonyms. The main objective as a webmaster is to optimize the site’s content in a manner that will address the needs of both the search engines and the visitors. The must avoid habit is of stuffing too many keywords in the site. The more usage of keyword will make your site unreadable. Hence, make use of that to balance the keywords according to the content. For keyword optimization, the important elements to be followed are stated below. Research: It is imperative to perform a proper research prior to finalizing the relevant keyword for your site. For the same, you can avail one of the many tools available on the net for free. My favorite keyword research tools are SEObook Keyword Suggestion tool, Google Adwords Keyword Tool & Overture Keyword Tool. Keyword Density: Never forget keyword density while creating content. You should maintain a moderate keyword density that will allow the search engines to determine whether the web pages are related and relevant to the keyword or not. Synonyms & Related Keywords: According to me, the use of synonyms instead of having a high keyword density is highly commendable. Whenever there is excess usage of keywords, then you can replace them with synonyms, making the content sound natural and at the same time SEO-friendly. Long Tail Keywords: It is highly advisable to aim at some long tail keywords. The reason is that these keywords are relatively easier to rank for. So, while you are performing the keyword research, it is appropriate to collect a few good long tail keywords that can be used to optimize the site for. Well, it is not necessary to stick to the tool for gathering the keywords. You can also think of your own long tail keywords. You can add ‘best’, ‘free’, ‘cheap’, ‘top’ etc. along with the actual keyword. Fifth important element is Link Optimization. It is really indispensable to optimize the internal and external outbound links for search engines. This will also help the visitors to enjoy a better navigation. Some of the vital factors of Link Optimization are mentioned below: You should make use of good Anchor Text during the process of linking to other people. You must also try to incorporate the appropriate keyword in the anchor text for outbound linking a ‘proper meaning’ and value. Give importance to a good and clean Internal Link Structure that makes proper use of anchor text. This will certainly prove to be beneficial. For example, give significance to “Credit Card Application” instead of “click here” as it is a better anchor text. It is wise to utilize permalinks when you are making use of a CMS so that the keywords/post title will be on the link itself. This will prove to be more valuable in the eyes of the search engines. Lastly, it’s about Image Optimization. This service is imperative if the site has too many images. As the images cannot be read by the search engines, you should consider optimizing them.