What is more important Back link or Content?

Discussion in 'Content Marketing' started by joy.linford, Jul 13, 2015.

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  1. joy.linford

    joy.linford
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    As we know that "Content is King" n today's modern SEO and back links are basic of the website.
    According to you, What we need to create back link or content?
     
  2. David Parkes

    David Parkes
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    As per my opinion, both are important to any site because both are the best part of SEO. Google loves quality and fresh content and through back link your site would get improved its ranking.
     
  3. Joseph.Shivell

    Joseph.Shivell
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    If I never see the phrase "Content Is king" again , it will be too soon. Having said that, the question is invalid because you are talking about two different things, both of which are necessary. To keep visitors from "bouncing" out of your website, you must have informative, engaging content that is interesting to the desired audience. This is why, as David said, "Google loves quality...content". Google wants searchers to find the best answer to their inquiry, so a website that gives the best answer will rank higher. But, even the best content will not rank if no one knows it's there. I don't know what you mean by "links are the basic of the website", since they are not a basic part of the website, but they are important to SEO. Here again, quality is best. So, links coming from high-quality, informative articles and blogs will count more than links created just to manipulate your rankings.
    In conclusion, you cannot choose between content or backlinks - you need both content and backlinks.
     
  4. pwarbi

    pwarbi
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    The term 'content is King' does tend to be over used when it comes to SEO, but I think it's still probably the most important factor to consider. While it's one thing to get a higher ranking for your site, and generating as much traffic as you can, if the content on your site isn't worth coming back to then eventually your going to be facing an uphill battle.
     
  5. Redd

    Redd
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    Without good content all the backlinks on the net wouldn't be of much value to you. If you want good rankings write content readers who visit your site will find useful. If they do then you won't have to concern yourself with linkbuilding because your visitors will help promote your site. They'll tell their friends about the "awesome new site" they found. Their friends will tell other friends and it won' take long before they start linking back to the articles you post. Actually that's what Google loves.
     
  6. SpikeTheLobster

    SpikeTheLobster
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    You can always tell when a complex science like SEO has filtered down to the college-age folks and younger, because it devolves into "What's best?" and "Which of these is more important?"

    Like everything in life beyond choosing which dessert to eat, SEO is vastly more complex than just choosing one thing to do and hoping it will make a major difference to your site. No matter what half-knowledgeable people say - you know, those folks who just regurgitate useless platitudes about everything, rather than actual information - writing, SEO and running a business are all complicated and rely on hundreds of different factors for success, and most of them are subjective. What works best for one type of site will suck for another.
     
  7. addialex

    addialex
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    content is more important because when you post high quality and unique content to the various content submission site like blog submission,article submission,guest post your site get traffic and valuable back link as well.
     
  8. dyanmarie25

    dyanmarie25
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    I really think content is more significant than backlink. Using backlink is just another method for generating good traffic to your website, but if you don't have interesting content/posts on your blog/website, how come you will be able to acquire more readers/viewers if your site is not engaging enough?
     
  9. MBA Trainer

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    Contents and back links are the two main parts of white hat SEO. Links from relative contents are always considered good by the Google. So without contents you can't create relative links. In case of relative forums, threads are also considered as contents
     
  10. mishraraj2603

    mishraraj2603
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    Both are important, because both are related to each other. If you have quality content which can engage user with site back link, then you will get good traffic as well as ranking in search results.
     
  11. zotowatson

    zotowatson
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    If "Content is King" then "Back links is Queen". If you want to get high quality back links from a high authority website then you have to publish high quality, unique content to get this Golden Link.

    So Main thing is to focus on your content make sure your content is informative, Unique and easy to read, but not try to make it long with providing same information again and again.

     
    #11 zotowatson, Jul 23, 2015
    Last edited: Jan 12, 2016
  12. KostaPapahadjis

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    Both are important. But no one mentions outbound tactics to get traffic from various different sources. For instance, listing to speak to events will bring traffic to your site.
     
  13. Robert01

    Robert01
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    Am gonna agree with everybody here. Both are truly important. If you have to do both then are is no meaning for searching who is the 'king' here.
     
  14. stardust confectionery

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    Content is very important because if content is good, unique and beneficial for user then visitors are bound to come to your website. Getting ranking and making your content popular you need to make back links. so both content and back links are important.
     
  15. rmmfree

    rmmfree
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    Both are important, but nobody knows exactly in which ratio. If you are offering a very similar content to other sites, backlinks are very important. On the other hand, if your content is unique, fresh and new it will be indexed very well and you will not need many backlinks to your page.
     
  16. Joseph.Shivell

    Joseph.Shivell
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    There is, as far as I know, no correlation between the quality of the content on a website and the number of backlinks needed to get a high ranking. If the content on your website is the same, or similar, to everyone else, no amount of backlinks is going to help. The websites that should be ranked the highest are the ones that are as closely related to the query as possible, and/or can show that the website owner is an authority on the subject.
    In the same way, I don't see a correlation between the freshness or unique quality of the content and the number of backlinks required. Regardless of the quality of the content, if the majority of the backlinks in your link profile are low-quality links, they won't do any good.
    As most of the replies here have shown, the question itself is flawed, asking to choose one or the other. Both are important, for different reasons, because they both serve different purposes. The content of your website must be authoritative and informative, and must be presented in a way that shows you are an authority in your niche. Backlinks come from well-written articles that also present you, or your company, as an authority in your niche. The content of your website is what the searcher is looking for - backlinks come from articles that tell them where to look.
     
  17. Patson

    Patson
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    As a seo points of view both are important and both have the same value, content attracts the users and engage them to be on your site and due to of this your website bounce rate not get exceed. Backlinks boost your keywords ranking on the SERP
     
  18. rf-harris

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    It is actually hard to say which is more important as both without any doubt are very important. If you don't have good content on your website then you are likely to have higher bounce rate ever if you have many very good backlinks. On the other hand if you have very high quality content without any backlinks then what is the point of having that content if you don't have much traffic on your website for which you surely need to have quality backlinks.
     
  19. Asher ross

    Asher ross
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    The website owners when they put their website online must be aware of the niche to which the website belongs. Then put in some research about the target audience and what is the trend for the business niche. The content that is most relevant and suitable for the website niche must be created. The content must provide value addition and this will establish the website as an authority in the niche. Once this is done quality backlink must be created for the website from relevant sources. Hence, both quality content and backlinks are important, according to the need of the situation and time.
     
  20. Shan Marsh

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    About Backlinks :-
    A backlink is precisely what it sounds like: It's a connection back to a site. A backlink can happen either local to a site or on an alternate site that indicates yours. For instance, in the event that you have an organization blog, you can compose content that you connect back to your landing page. On the off chance that your organization was included in Forbes, their stay content might be your organization name and afterward that connection would take parsers to your site.

    The best backlinks originate from destinations with high power, as settled on by Google. "Generally Google doesn't have a decent method for deciding how definitive another page is." In the event that your backlink shows up on a site with a lower positioning, it can hurt yours, and in the event that you backlink to a page all alone site, it's not going to be as compelling as one from a high-positioning site.

    About Content :- The Internet is always showing signs of change, and marks should consistently adjust how they convey and showcase content on the web. One of the most ideal approaches to enhance execution in both of these zones is through the utilization of visual and/or intuitive substance. Intelligent substance incorporates online challenges, surveys, overviews and tests. A large number of surely understood brands such as Target, The Home Depot and Starbucks utilize this sort of substance to give better encounters to their groups of onlookers and are seeing expanded engagement.
     
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