What is meant by Goal Conversion in Google Analytic Tool?

Discussion in 'Internet Marketing' started by kpkarthik, Dec 9, 2014.

  1. kpkarthik

    kpkarthik
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    I know a few things about Google's Analytic Tool and how to use it, but I don't know about Goal Conversions.What is meant by Goal Conversion in Google's Analytic Tool? How do I set the Goal for my website in that tool?
     
    #1 kpkarthik, Dec 9, 2014
    Last edited by a moderator: Dec 9, 2014
  2. prestonp

    prestonp
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    Every webmaster operates a website for some purpose. How do you know if that purpose is being fulfilled? You use the Goal Conversion Tool.

    For example, you have an e-commerce site to sell shoes. You want to know how many users from organic traffic (traffic from search engines) bought your product. What you will do? You will add the URL of the Purchase Page of your e-commerce site to Google Analytics Goal setting to track that activity.

    You sell an SEO service right? You must have a contact form that users can use to make any query. Let's suppose whenever a user submits a contact form he is shown a unique page (like xyz.com/thankyou.html). You can add this URL to Analytics Goal setting to track the number of users who submitted the contact form (conversions).

    Goal Conversion is a measurement that tells how well the purpose of your site (or your business objective) was fulfilled.

    Now for setting up goals, it depends from site to site and the purpose of your site or your business objectives.

    Here is a nice and easy tutorial by Google: https://support.google.com/analytics/answer/1032415?hl=en-GB
    Video: www.youtube.com/watch?v=17DGPCijKPg
     
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    #2 prestonp, Dec 9, 2014
    Last edited by a moderator: Dec 9, 2014
  3. brainmoore

    brainmoore
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    The question has been answered nicely and deeply above. It is one of the wonderful features provided by Google Analytic to track conversions and revenue. We can do A/B tests to see which pages attract more visitors in terms to convert. Goal can be a signup, checkout, newsletter subscription etc...
     
  4. sulbha

    sulbha
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    You can set your goal in Google analytics, in that you have to provide your goal like: how much user should stay on your website, how many pages they have to move on, or register for the event specified in event registration page.
    goal will be converted according to the user behavior
     
  5. Kevin Peter

    Kevin Peter
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    You can have different goals. Either a form fill out or a the time spent on a page to be measured. Number of clicks on a CTA button or scroll down the page. Figure out the best and have 20 of these in each view of Google Analytics.
     
  6. alishroy

    alishroy
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    It is one of the great features provided by Google Analytic to track conversions. By setting the goals you can use the multichannel funnel reports to see how all your channels worked together to create sales.
     

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