What is Guerrilla Marketing?

Discussion in 'Internet Marketing' started by 1paket.com, Nov 28, 2011.

  1. 1paket.com

    1paket.com
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    Guerrilla marketing is a form of marketing which relies on the use of innovative, unexpected, and quirky techniques to familiarize people with a brand or concept. The goal is to gain exposure by being unusual, and to attract buzz and discussion along the way. This style of marketing is very well suited to small businesses and companies with limited advertising budgets, although major corporations around the world have also been involved in guerrilla marketing campaigns, some of which have been very successful.
     
  2. firstchoicecar

    firstchoicecar
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    The idea of this guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing.
     
  3. Lewis21

    Lewis21
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    A relatively low cost marketing technique which uses surprise or shock to promote a product or service, especially one which interrupts a consumer to pay special attention. Also used to describe unusual methods which actually do not look like advertising to the consumer.
     
  4. Navida

    Navida
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    It is also called Guerrilla war. In this type of marketing you attack on your competitor face to face. You put your all resources, force and power to hit your competitor. In a sense we may say that it is direct or frontal attack on competitor having the same product/business.
     
  5. golocomktg01

    golocomktg01
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    You guys expressed great ideas about guerrilla marketing. Since I am quite unfamiliar with this your comment give me better understanding, many thanks
     

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