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Discussion in 'Search Engine Optimization' started by William Stinner1, Sep 22, 2016.
What is Google’s ‘Possum’ algorithm update?
It's biggest impact was on local search results and removing spam listings. So it seems like it's geared more towards local business listing in a users area, rather than just broad websites.
Possum update only effects on local business & the updated is aim to filter some spammy result from Google my business . Here is a detailed report .
This is an organic filter in which assess the business listing in which ranking in the specific location but the address is outside the physical limits.