What is email marketing?

Discussion in 'Internet Marketing' started by rlhealthcare, Feb 23, 2012.

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  1. rlhealthcare

    rlhealthcare
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    Hello Friends,
    I do not about email marketing,What is e-mail marketing and what are the its benefits in SEO?
     
  2. Mark T

    Mark T
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  3. firstchoicecar

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    It is directly marketing a commercial message to a group of people using electronic mail email.
     
  4. patrick0001

    patrick0001
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    Approach customer with latest product or services through email. Email marketing help to improve click through rate (CTR), CTR is one of the important factor to improve SEO.
     
  5. Bournemouth

    Bournemouth
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    I find email marketing a waste of money and time, I find that spending the cost on adwords results in more sales,but again this can be down to niche but seriously how many people read emails from randoms these days? and hotmail is even better than ever at spotting mass sending, they used to filter on subject now its a factor on anything, many do not make it passed the spam filter.
     
  6. Ken Peterson

    Ken Peterson
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    Email Marketing seems to be a topic many bloggers want to know. Email marketing is act of posting message in group.
     
  7. crazyfist

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    And what benefit are the people involved in it. It is not clear.
     
  8. KalvinMartin

    KalvinMartin
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    The major advantage of Email marketing is cheap and effective approach for reducing the time as well as various set of tools & services are available. The major drawback of this approach as spammer list due to the buying the email list to advertise your business…I think this the good and bad things of email marketing but, well supporting approach for marketing process.
     
  9. Mark T

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    It only becomes a waste of time if you do not know how to utilize such campaign.
     
  10. OurInternet

    OurInternet
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    I think that for today email marketing is useless
     
  11. amac

    amac
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    Through work, I reviewed over a 100 email marketing services.

    I found that broadly speaking, most typical SMB/SME service providers are the same in terms of pricing and features. I found that the likes of MailChimp, iContact, ExactTarget, ConstantContact, dotMailer etc are all good. Like most SAAS software services, the good thing is that both the pricing and the user agreement are flexibile enough that you can switch providers fairly easily if you're not satisfied.
     
  12. stellaandreapark

    stellaandreapark
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    Unlike mass media, email marketing allows you to narrow your audience to people that are most likely to become your customers. You can target your emailing campaigns according to a variety of demographic characteristics.
     
  13. hidrick

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    absolutely agree with you!!it is extremely useless activity...
     
  14. merryscanlan

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    Email marketing is type of direct marketing where a commercial message sends to targeted groups of people to using electronic mail. In email marketing there is sending email messages with the purpose of creating a relationship with customers to increase loyalty. Also sending messages to previous customers to purchase products immediately.
     
  15. jimmygekko

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    email marketing still has some remarkably useful and highly converting campaign tactics.
    Agree with some of the other posts, try and test out different campaign approaches - both email campaigns to opt in users of your own as well as some highly targeted opt in campaigns that I've used in the past that can drive high conversions and sales volume - just be careful to keep your message very clear and your target list rental for sales leads as closely targeted as possible to your target users.
     
  16. paralin

    paralin
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    Advertising your business on other websites that are more related to your business is email marketing. In this business you promote our business on their website and provide them opportunities to earn money online by developing strong business relationships with each other.
     
  17. esprintguy

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    Email marketing is simply a form of direct marketing that uses email as a means of communicating commercial messages. If you know how to take advantage of it, email marketing can be one of the most economical and effective way to generate attention for your business.
     
  18. mbitsol

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    Email marketing is use to send a commercial message to a group of people by use of electronic email. Most commonly through advertisements, requests for business, or sales or donation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.
     
  19. InterchangePlus

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    Bulk Email is one form of Email Marketing and is very inexpensive per email. You can get Consumer purchased Lists Geo-Targets or purchased Business Lists with SIC codes of any industry. A typical bulk email list can be anywhere between 10,000 - 1 million depending on your business and what your target is. Normally, email data is filed in a CSV format with fields of Name, First/Last, Phone numbers, address, email address, for businesses job title such as CFO etc. Also, can have specialty list, opportunity seekers, stock investors, new movers etc. Now this is for unsolicited emails also referred to as "Spam". It is not illegal to send unsolicited emails as long as you follow the Can-Spam Act. The problem with unsolicited emails is that the vast majority of them go directly to the junk box and also some of them never get delivered because the IP addresses may get blocked after deploying such large quantities of emails. It is a numbers game. Cost Per email inexpensive but is it effective?

    The other form of email is email where the recepient knows who you are and has received emails from you. This is from a list that you have "built" yourself. All of these emails are pretty much guaranteed to go into the inbox of your recepient and are more likely to be read. This is a great way to engage with your customers.

    As far as SEO activity. The way you can increase your SEO is put a link, video, website etc. into your email and the recepient will do a call to action and this will increase your SEO.
     
  20. paralin

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    Email marketing is direct marketing. its a way of communication with people and inform them about your business and product. In this way you can market your product via sending mails. nowadays it is very common and easy way of promotion.
     
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