Friends From the past few months we are seeing many updates, roll outs, punishments, ranks decreasing, penalties and much more. It is very clear that Google is moving commercially ahead but why it is not considering back links? Many SEO experts are working hard to build back links but search engines are counting them. If you observe 'Google PageRank' there is no update since December 2013 and Google's employee Muller was clearly announced that there is no scope or hopes to update page rank. Even Face book become commercial, asking to promote page in thd form of ads and recently they have made restrictions in face book page settings. So any fresher/experienced SEO expert observe these things, one thing is very clear that back link strategy us weakening day by day.