I have to give a talk to business owners next Thursday and am talking about how to successfully market their business online. I'd love to hear what business owners on the forum feel they would most like to know, or what they found or find the hardest to understand in this area? Thought I should add that I am planning to break it down into a simple formula of keywords-> content -> website -> traffic and how the pieces fit together. I will also be covering Google local business listing, organic listing, content listings and PPC to create page 1 authority and position yourself in front of your customer's eyes. However I would love the help of any business owners or people who consult with them on the biggest mistake they see, the biggest blocks, areas of confusion etc. I really want to make sure I don''t overlook anything. It is important to me to give them the best value content I can and they come from a range of businesses of a variety of sizes.