What are the types of consumer buying behaviour? ( information )

Discussion in 'Growing and Managing a Business' started by Loyale, Sep 28, 2015.

  1. Loyale

    Loyale
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    There are two kinds of consumer buying behaviour - qualitative or quantitative.

    Qualitative analysis involve asking a handful of consumers, a lot of detailed questions. Quantitative studies involve asking many consumers, only a few questions. Quantitative analysis is the better choice for determining the market for launching a totally new product, since you only need to find out if people would buy it. If you are improvising a product, or making a similar one, a qualitative study would allow you to gain more in-depth information.​
     
  2. MahaKarthi

    MahaKarthi
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    Consumers are subject to mood swings and can be easily lured. There are excepts when it comes to brand loyalty for any particular brand. There are impulsive buyers, thoughtful buyers and research centric buyers. There are a group of consumers who pitch for quality and price or vice versa. It is very interesting and at the same time tricky to understand their psychology.
     
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  3. Loyale

    Loyale
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    Thanks Mahakarthi for your reply. Customer buying behaviour can definitely be indecisive and impulsive at times. A loyalty program always initiates conscious buying behaviour, because of the benefits attached with it.
     
  4. Robert01

    Robert01
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    I think consumers qualitative and quantitative behaviors changes according to the life time of the products. How long the consumers can consume that service or product makes the consumer qualitative or quantitative.
     
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  5. Loyale

    Loyale
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    Thanks Robert01 for your valuable suggestion on this discussion. Although consumer buying behaviour depends on product life expectancy to some extent, under many circumstances, like degree of need and desire also influences a consumer to buy something of lower shelf life.
     

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