Most people can't see the benefit of using professional copywriting services but did you know; you have 5 seconds to make a first impression of a website? 3 seconds is made up from the design aspects of the website and 2 seconds is made up from the content (First title / First couple of words). Once a visitor has made up their mind about your website, it's very hard to change it. What happens naturally with human behavior is some people will like your design and some people won't. It is therefore imperative to use content which is so relevant and useful it makes them stay on the website for longer. Content is one of the main key factors which separates your website away from all your competitors as no one stays on a website purely for the design. Content is the main culprit in creating a following of potential customers and building trust with them. You may have a vast amount of experience within your particular field however, if you don't have the skill or ability to put it into words, that is the ideal time to hire a SEO Copywriter. Not only is SEO copywriting beneficial to the reader but Search Engines are becoming increasingly fond of unique and useful content. Unique and relevant content also promotes link bait, if your content is good it will more than likely become linked to via Yahoo Answers, forum questions and general blog posting. From my past experience, I have managed to summarize the main benefits into 3 main key points; 1. Content makes your website first impression The first aspect of your website your visitor will see is the Meta Data which will come in the form of Search Engine Results. If a potential customer doesn't like your content it won't click on your website. This can demise any SEO effort you have made in getting your rankings higher. There is no such thing as 'perfect meta data' but you can please the majority with neutral, helpful and unique content. 2. Everyone loves unique and useful content. You are far more likely to be awarded higher Page Rank (PR) with unique content then a regurgitated article and more importantly, people will want to link to your website. The main benefit with generating content that people want to link to is, the types of websites you will be appearing on is Yahoo Question and Answers, Blogs and personal forums. This means that by the time the referral traffic hits your website your business has been referred, recommended and is in a far better position to sell your services than if you where found organically. 3. Your content will be verified! When creating your own content it's very easy to 'get it wrong' and the consequences of providing false information can be detrimental. If a potential client finds information on your website to be incorrect it can disperse all the trust gained from previous efforts and in some circumstances it can even lead to legal action being taken against you. SEO Copywriting in the long-run can save you time and money however make sure you employ an SEO Copywriter you can trust. To learn more about our SEO Copywriting Services , Just let us know.