What are the advantages of cohort analysis?

Discussion in 'Growing and Managing a Business' started by Asher ross, Mar 31, 2015.

  1. Asher ross

    Asher ross
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    I want to start my own e-commerce business, while going through the do’s and don’ts I came across the term cohort analysis. What do you mean by cohort? What are the advantages of cohort analysis?
     
  2. UCkeith

    UCkeith
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    Cohort analysis is a subset of behavioral analytics - for an ecommerce website (or any website for that matter) can benefit from corhort analysis; as you get to know more about your visitors preferences and demograghics. Google has added a basic cohort analysis report to its popular Analytics suite. The report, which is in beta release, may help marketers and analysts identify time-based trends like testing the effectiveness of forms, content, products, or ads.
    Check out Google's Support site for more cohort information from google: https://support.google.com/analytics/answer/6074676?hl=en

    Good luck!
     

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