Facebook ads are comparable with pay per click advertising - you just pay for the actual clicks on one of your ads and you can target particular clients then you can also utilize it as a beneficial online marketing tool. The only difference is instead of your ads being publicized through certain keywords that people type when looking for something; your ads will be displayed supported by demographics of your choice. Facebook makes it very easy to place your ad in front of the people who would probably be interested in what you have to offer them. And it also makes it easy to produce several ads that eventually carry potential customers to the same offer, but each ad can target specific group of individuals that can function as a beneficial online marketing tool. Facebook is rising enormously at a much quicker rate as compared to other websites, including Google, so it is suitable and more significant if your business is presented there, both in the way of a Facebook Page and advertising.