Hi everyone, I have lately engaged in a video conference and web meeting service, let's call the company WEBCO for now. Webco is something analogous to Tixeo soft (check www.tixeo.com). At the moment our clients are mainly based in Milan, Italy, and this is our first year as service providers. Locally speaking, we are the only ones to offer video conference and web meeting service and our clients include: *corporations *professionals such as lawyers and entrepreneurs *e-teaching After a quick review of analogous service providers online, we found that both our professional edition and enterprise edition are 12 times cheaper! Moreover the quality is almost the same. So, we are very competitive. As consequence I decided to promote the product online. Yet, I don't know which strategy to follow. I thought of clickbank but we cannot afford giving commissions of 50% per subscriber. At the moment I am considering the following options: -Google Ads, I am skeptical of Google ads because from my previous experience they rarely convert in sales. -Start a blog on video conferencing/webseminars/virtualclassrooms, their advantages in reducing costs and their capacity to dematerialize geographical limits of an organization and recommend -Advertise on professional blogs with a professional audience, e.g. a lawyer's blog, e-teaching blog etc. [I am skeptical because I have never promoted online such a specialized service in the past and I don't know how much these advertisements would really convert into sales] Based on your experience, what would you recommend? Any additional option? The budget is not a problem, but I dont want to squander money online for pseudo-marketing. I am looking for an efficient strategy that will boost our sales by relying on our competitivity! Thank you in advance.