If you're new to video marketing and have just heard how much of a great source of traffic and leads it is then you're probably thinking you can create one or two videos and find success. This is the first and biggest mistake a newbie can make. You need to be consistent and continually make videos to promote your business or products. A couple of videos will not suffice. Getting people to watch your videos can be difficult. So how do you get them to watch your videos? Well, you can't make them watch your videos but you can help guide them to your videos. Make sure you use relevent but widely searched tags, use a title that is eye catching and most importantly use a thumbnail that will make people want to click "play" while describing what the video is about. Most importantly, keep it simple stupid(K.I.S.S.). Don't make a long video filled with unnecessary fluff, just make it quick and to the point.