Using Social Media To Leverage Traffic For Retailers

Discussion in 'Social Media for Business' started by Rush, Sep 17, 2012.

  1. Rush

    Rush
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    Hi everyone,

    Just wondering if I could get some feedback on a rough idea that intends to enhance brand exposure for retailers through social media. It would be in the form of an app that works like this:

    Special beacons installed in stores recognise when app users come in. The app is directly linked to the
    Facebook page of app users.

    Step 1: Users collect points not only by checking-in in stores and scanning selected products, but also by
    posting and commenting on retailersá¾¼ brand and products on Facebook. Hence, customers will promote
    retailers' brand through their personal Facebook page.

    Step 2: Users can quickly redeem points and get gifts amongst a wide range of choices available in our
    catalogue (from a simple free coffee to an amazing Coach bag).

    Step 3: Users get amazing personalised offers from retailers and our other partners with the possibility to
    create bundling offers.

    Additionally, businesses would have access to a dashboard where they could view data analytics of consumer behaviour.

    So what do you think? Any feedback from either the business or consumer's perspective would be much appreciated.

    Thanks!
     
  2. Fergal

    Fergal
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    Sounds like an interesting idea, customers would benefit from getting discounts and retailers would benefit from the extra marketing exposure.

    You might want to have a look at FourSquare Mayor for some ideas and to see what you might be competing against.

    By the way, welcome to Business Advice Forum Rush, I hope you enjoy your time with us.
     
  3. renegadeleader

    renegadeleader
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    That would be a great idea. Give it try and study how it comes out in the first or 2nd month.
     

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