Using forums for SEO?

Discussion in 'Search Engine Optimization' started by adamwatsn, Jan 9, 2013.

  1. adamwatsn

    adamwatsn
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    Hello - thanks in advance for your help!

    I work on the websites for a small engineering instrumentation distributor - we sell flow meters, temperature controllers, and other instrumentation that is used in process control applications.

    How can I use forums for SEO and/or building inbound links?

    What kind of forums should I be posting in? And am I supposed to include my website in my signature when I post?

    Thanks for your help.
     
  2. Dorfy

    Dorfy
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    Forum software is notoriously bad for SEO, any forum owner like myself will tell you that getting SEO to work in an ever changing forum is a challenge in itself because the content is changing by the minute.

    The best way to promote your products on the net is via a website, where the information will be fairly static, and SEO will be fairly easy to set up, you could always attach a blog to the site, giving details of trade fairs and news about your products.

    No-one will appreciate you just dropping links all over the place, it's called spamming, some forums will have post count on if you can apply a signature in the first place, others will have software in place to convert links to text so that search engines don't recognise them.

    Since Google updated with the Penguin and Panda updates, links also have to have a high degree of relevancy to be classed as worthwhile, ok there is no such thing as a bad backlink (excepting porn sites ! ), but some are a lot better than others, so you have to consider, how many forums are there out there discussing the merits of instrumentation.

    My advice to any business, is if you are advertising through the print media, then add your domain address to the advert, put your domain address on every piece of paper that leaves the office, even on business cards, and on salespersons cars, that will reach your niche, far better and far quicker, than spending hours posting on forums
     
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  3. Joseph.Shivell

    Joseph.Shivell
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    Dorfy has given some valuable information. Although you can have some forum links, since the Panda and Penguin updates, you now need to focus on the quality of your links, getting them from articles, blog posts, and press releases that are relevant to the subject of the website. In fact, there's a reason why I said "blog posts". Although the blog itself does not to be related to your product, the blog post does. Any link you get from any of the sources I mentioned must look and sound natural, you cannot simply put, for example, "flow meter" in the middle of a blog post.
     
  4. altcom

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    You can use it for SEO work and referral traffic, but you cant expect more. Senior member with more post and reputation gain more trust from communities compare to newbie, as result it influence number of referral traffic and link juice passing.

    Business forum it is suitable for all type of business, for best result you may target niche forums, directories or create your own blog post. You should include signature in post, because that is the most proper way to promote a site.
     
  5. Mchetan

    Mchetan
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    Hello,

    Forum is one of the way of SEO. But using forum, comment posting, create thread these activities must be natural, don't make only promotion. Using signature is also one of the good thing but this also relevant.

    Thanks
     
  6. Pet09

    Pet09
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    Joining relevant and niche themes is helpful for seo.
     
  7. guptaabhijit318

    guptaabhijit318
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    Forums play a major role in SEO. Forums posting helps to increase website back links and rankings as well.
     
  8. rank90

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    No doubt, Forum play an important role in Search Engine Optimization but they should be relevant from your niche.
     
  9. Dorfy

    Dorfy
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    Ignore the three posts above this one ;)
     
  10. Joseph.Shivell

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    Although I wouldn't have put it the way Dorfy did, I agree with the sentiments expressed. As anyone who has read my posts knows, I rarely use a short, single line post. I also give the reasons why I have the opinion I do, or explain why I feel information given by someone may be wrong. Since I've already done that in a previous post, I see no reason to do it again.
    Having said that, however, two of the posts cited by Dorfy do have a tiny amount of useful information, but guptaabhijit318's is totally wrong. Although it is for different reasons, not for SEO purposes, joining a forum in your niche, as Pet09 and rank90 suggested, will get your name out there. If you can give helpful advice to people on the forum looking for help or information about your products, it will enhance your reputation as an expert in your field. You do need to be careful, though, not to use posts in a forum just to sell your products - it's about being helpful, not promoting yourself.
     
  11. eurekapsycrille

    eurekapsycrille
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    SEO forums are still good sources of links. You will notice there are forum members here (including me) that put signature to our replies despite of them being irrelevant to the forum. This sends you referral traffic and a little link juice.

    When it comes to general SEO and promotions, ads will be one of good spots for that kind of website. You can also write press releases for the whole review of your business. Social media engagement is also essential. Build good relationship with other webmasters.

    Don't devote most of your time in forums because you will gain little from it. Focus on branding exposure instead.
     
  12. tonydisalva

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    Hello

    Forum is one of the way of SEO. But using forum, comment posting, create thread these activities must be natural, don't make only promotion. Using signature is also one of the good thing but this also relevant.

    Thanks
     
  13. Ted

    Ted
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    Adamwatsn,

    Your question is actually more complex than you might think. It really depends on a number of different things which would be pretty difficult to try to list in one response to your question.

    The short answer is YES links from a forum can help you rank higher. But, they can also cause you to rank lower and they can also be completely useless from an SEO standpoint depending on a bunch of factors.
    Rather than try to explain all those details, which would be exceptionally difficult to do, I would suggest this approach to using forums for your own benefit.

    Do THIS

    Join forums where the target audience for that forum matches the same target audience that your business has or your website has. If you can’t match it exactly, then try to get as close as you possibly can.

    Contribute to the forum wherever you feel you can actually add something to the conversation. Don’t drop little one line comments unless your one line comment is really enough to upgrade the conversation. If you don’t have more than one sentence to say, then you probably aren’t upgrading the conversation at all and you probably aren’t actually helping the original poster find the answer he/she is looking for.

    By genuinely being helpful to those other people who are asking questions, you are accomplishing a few really important things:
    1) You are doing the original poster a favor
    2) You are publicly displaying your own intelligence, wisdom and knowledge
    3) You are leaving permanent remnants of both of those first two things

    Here is why that is helpful….
    By genuinely helping people you instill a sense of reciprocity in them. When you are nice to people it makes people want to be nice to you. When you go a little bit out of your way to help someone, it makes them want to return the favor. Imagine if a few thousand people felt like they each owed you a favor.

    By publicly displaying your own intelligence, wisdom and knowledge, it sets you apart from the average person. People come to forums looking for knowledge. When they see how much you know, you earn a special place in their minds as being an authoritative person.

    And third, by leaving public comments in threads like this, you are leaving messages that other future forum visitors are going to come across. So, not only are you helping that original poster right now for the first time, but you are also helping dozens (possibly hundreds) of future forum visitors who are going to come across your topic and think “Hey…this dude knows his stuff…..”

    You are basically building up a good reputation for yourself that is good for business both now and in the future.

    And……..

    When the opportunity presents itself in a forum thread, you can place a link back to some page on your own website that helps explain a question that person is asking. Those kinds of links do help with SEO and they also deliver highly targeted traffic for your site.

    And yes you can include links in your signature file. But, I would not recommend using those signature file links to build lots of specific keyword anchor text links back to your website. Other people will disagree with me on that. But, I have personally gotten websites penalized by Google Penguin doing that. You don’t want to build too many “dofollow” links to your website or any specific page on your website using the same anchor text over and over. It makes Google mad and they may demote your site for it. There are other factors at work that affect whether or not this will happen. But, it is a genuine risk.

    I am going to stop now because I already made this response too long…
     
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  14. arindamdutta16

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    Forum posting is a one of the part of SEO. Forum Postings makes a good reputation on the Internet. There we can put our company information in the Signature field as an anchor text links, in each of our post or answer any questions that we automatically get an inbound link to their websites. We can get more backlink and traffic from here, that's make good page rank for website.
     
  15. Business Attorney

    Business Attorney
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    The question was whether forum posting is good for SEO, not is it a good source for referrals or a good way to build your reputation among your target customers. For SEO purposes, signature links (which are repetitive and on pages with often dozens of other links) have virtually no SEO value and as several posters pointed out may even hurt your ranking in search engines. Certainly any value that they have for SEO is not worth the effort of writing good posts. You should participate in a forum because you value the community.

    While the SEO value is essentially nil, if the forum is one that your target audience reads, then sharing your knowledge in the forum can be a valuable marketing tool. For example, if you are a stamp dealer, then participating in a forum on stamp collecting may establish your credibility and may help gain you business.

    Of course, even posting in a relevant forum is only going to be helpful to your business if your posts are useful. Posting throw-away posts that add nothing make you look bad and can hurt your reputation. Remember, you posts need to be written for a human being, not for some search engine robot.
     
  16. Zora2012

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    Forums posting is the best ranking way, post high page rank dofollow forum after get effective traffic and quality backlink.
     
  17. Joseph.Shivell

    Joseph.Shivell
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    It has already been mentioned by others in this thread that the above statement is wrong. Please read the thread before posting to avoid embarrassment in the future.
     
  18. WebNet Host

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    You should use the forum posting. It is important to join forums or SM groups related to your niche. Yes, you can include link in your signature, use every possibility to get good quality links.
     
  19. Seolover

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    It is interesting how people argue on forum Seo effects.
    I think that the question can be yes or no depending on what you are doing. Even a link that was not deleted by administrators is not bringing much value or traffic. Everybody understands what links at forums do, so you have to be honest with yourself.
    The first and main thing to my opinion is respect and information provided within a forum or any community. The links that grow from natural discussion and information exchange work better. I honestly think that any other kind of link building on forums is a complete time loss. If you use any Seo backlink tools (from Google Webmaster Tools to WebMeUp or SeoMoz, whatever) in a smart way, you’ll see even from tracking competitors’ backlinks that forum rubbish links are a waste of efforts.
     
  20. jayanta01

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    One way which many businesses work on the development of their brand is by doing forums. Forums exist on numerous different topics and it is extremely likely there will be forums relevant to your business industry. If using Forums as part of your SEO strategy, careful research must be carried out to identify suitable forums which you can participate in. It is useless to contribute in forums which are unrelated to your company and are not going to help you to connect with your potential viewers. Forums Posting Is An Off Page SEO Technique And A Helpful Source Of Generating Back Links And Increasing Traffic For Your Website.
     

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