Useful Tips for Superior Displays Advertising ?

Discussion in 'Articles & Tutorials' started by adsystem, Apr 25, 2013.

  1. adsystem

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    Apr 25, 2013
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    Digital displays and billboard advertising is very different from putting an ad in newspaper or magazine. Besides the technology element, displays advertising differ in a number of areas. Hence, rules of print advertising cannot be applied to digital machines. Below are some ideas that will help in making ads that will not only engross people but also bring business queries and requests;

    Determine objective

    Do you want people to call and enquire about your product? Do you want customers to visit your website and check out an exclusive offer? Decide what you want your target audience to do and focus on the same thing while working on the advertisement. Determining objective puts the spotlight on one element which further simplifies the process of ad creation.

    Use fewer design elements

    Throwing in too much information makes it difficult for viewers to focus. Because digital signage has to deliver the message in a short amount of time, keeping fewer design elements helps a lot. Print media too is nowadays using the same logic to focus people's attention. So, place only the most important contact information and design elements in your digital display sign.

    Select font wisely

    Some fonts look good but they are hard to read; few others are easy to read from close but difficult to decipher from far away. A font shouldn't be selected just because it looks good; readability has to be your first point of concern. Large bold fonts offer a good viewing experience. All caps text is harder to read from distance. So, make sure your billboard ad carries easily readable font.

    Think about colours

    Modern digital displays such as electronic billboard bring exciting possibilities in terms of colors and not using them effectively can be a great loss. It is well known that some colors evoke specific emotions; the same idea can be used to the advantage of your product or idea pitch. Taking brand colors in consideration can help greatly.

    Be precise

    Outdoor digital displays have to convey the brand idea to the passersby within seconds. So, keeping the text lengthy is not going to help in any way. Convey what you need to say in few words to increase the probability of getting the whole message across. The wisdom can be applied to all devices used for display advertising.

    Involve professionals

    Though displays brands like AD Systems nowadays develop machines that empower businesses owners to make their own advertisements, getting an idea or two from a professional will not do any harm. Running a full-fledged branding campaign over multiple displays located in different geographical locations can be challenging. Results would be much better with an ad expert for feedback and guidance.

    Use great images

    Pictures are largely used in digital display communication. People have a liking for images but not the blurry and distorted ones. Only sharp and high quality images serve the purpose for outdoor signs led and indoor LED systems. So, make sure your brand gets the best ones for an unforgettable impact.

    Be open to criticism

    With so many elements involved, it becomes hard to get things right at the very first time. Accept the fact that there will be hiccups and keep an open mind for criticism. With the passage of time, you will learn what works and what doesn't in displays advertising.

    While carefully crafted advertisement is important, quality digital systems brings out the best in it by offering a rich visual experience. Because of the same reason, global businesses and brands invest in advanced automated display solutions developed by experienced display solutions firm.

    So, implement these ideas for superior advertising and subsequent business benefit.

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  2. designation

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    Feb 23, 2016
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    Digital displays are the better way of advertising now a days available.The content used for this should be sharp and precise.The quality of image should be high pixel.
    #2 designation, Feb 23, 2016
    Last edited by a moderator: Feb 23, 2016
  3. cheta

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    Jun 27, 2016
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    One thing that we should take note of that is very important is that we can make use of digital displace advertising whereby the words/images are made to blink at regular time intervals to draw in the eyes of any visitors visiting that webpage on which the display advert is placed on. i have tried it out and it is currently working for me. you can do it yourself or use experts to do it for you. try it out. it works.

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