A recent report by Harris Interactive and AdWeek Media revealed that Americans found TV ads to be the most helpful type of advertising, when it comes to influencing their purchasing decision. Internet banner ads faired worst in their survey, with 46% of respondents saying that they ignore them. Looking at this in a positive light we can see that 54% are influenced by online banner ads. That's a lot of potential customers who's purchasing decisions are being influenced by banner ads. What can you do to make your banner ads more helpful to website visitors?