Top Ways Social Media will Change Your Marketing

Discussion in 'Articles & Tutorials' started by bytrade001, Apr 29, 2011.

  1. bytrade001

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    Jan 6, 2011
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    Businesses have found that they can build reputations and relationships through social media. Social media is not a trend but a growing tool that should be incorporated to your marketing plan. Social media will change your marketing plan as it gives you an entirely different platform to market your brand and products.
    It has changed the way we think about connecting with customers and afforded us a number of new tools to do just that. So what exactly has changed?
    Here are some ways social media will change your marketing plan:
    Many businesses like to take a test run before they commit to a marketing plan. This will help to save them considerable amounts of money as they can test and measure whether or not a campaign will have the desired effect. Social media is the perfect way to do this.
    Unlike other forms of marketing online marketing is relatively cheaper by comparison. Also social media marketing for lead generation is far more cost-effective. This is especially beneficial to smaller businesses. They are now able to compete with much larger companies by using social media to their advantage.
    Because of the digital aspect of social media, campaigns can be extremely targeted. Determining social profiles based on the site’s demographic, or writing a specific blog post for specific readers is an example of how to target a campaign.
    This is different from the old model of buying ads and hoping the right demographic is hit. Consider how much money is spent buying a Superbowl ad. With that capital, a brand could afford a truly fun and long term social campaign.
    3.Track and Test
    Similar to targeting a campaign, because of the metrics available, many aspects of social media can be tested and tracked
    Keeping data on blog posts, messaging, and all other aspects of a campaign, can help a brand fully understand and estimate what to expect from a strategy.
    Unlike offline promotions and advertisements, many of social media’s metrics can be tracked in real-time, allowing you to make changes on the more

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