Top Ten SEO Tips For Small Businesses

Discussion in 'Sales, Marketing, Online Promotion & SEO' started by apexis, May 21, 2012.

  1. apexis

    apexis Member

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    Search engine optimisation is something that all business owners with a website need to be aware of. If you've got a site and want to drive relevant traffic to that site, you need to know what to do to help the search engines get a good understanding of your business, so they can rank it for the terms you feel are most suitable for visitors. It's not about tricking the search engines, or trying to boost traffic numbers in general. You need to see an increase in relevant traffic to you site (10 relevant visitors are far better than 1000 non relevant visitors, who leave your site straight away), and Google wants to provide searchers with a list of high quality sites, relevant to their search query.

    1. Research your keywords: Make sure that you know what people type into Google and the other search engines when looking for your products or services. Research into how competitive these phrases are - are there any phrases that are relevant, but aren't quite so competitive? These are more likely to give you the results you want. Also think about plurals and synonyms.

    2. Make sure each single page on your site has a unique title tag. If you've done your keyword research, you should also aim to use keyword/phrases in the title tag too.

    3. Additionally, make sure that all the meta descriptions for each page are unique too. Since the search engines mostly show the title and description of a page in the search results, make sure your descriptions correlates to your title, includes keywords, and has some kind of call to action that persuades the searcher to click on your link rather than the result above or below you.

    4. Using your keywords and phrases, look at the headers within your pages. Headers tags are like the headlines of a newspaper - your H1 header should contain your primary keyphrases, with any H2 headers containing your secondary phrases.

    5. Look at your copy- does this contain keyphrases? Make sure you don't keyword stuff your copy though - aim for about a 3% ratio of keywords to copy. The content of your site should be written with your visitors in mind first, SEO second, so make sure it still makes sense and adds value.

    6. Analyse your website structure. Do you have a lot of deep pages, hidden within subfolder after subfolder? Aim to keep the architecture of your site nice and flat - you don't want to make it difficult for search engines or visitors to find content. Try and keep everything within two clicks of the homepage.

    7. Going back to content - how fresh is the content on your site? Google and the other search engines love new and unique content. So try and update your website on a regular basis. This could be through a blog, press releases, or new product pages. Just keep it fresh - no one likes anything stale!

    8. Linking.... oh linking, everyone is always going on about the number links to your site...why? Because it's important! Each link is like a vote of confidence in your site, so the more you have (from reputable, high quality sites), the better. Building the number of quality links to your site takes time. Register with industry directories, local directories, become active in social media, make the most of social bookmarking, create amazing relevant content that people will want to link to, create articles and post them out to article sites, comment in forums... there's so many activities you can do to increase the number of links to your site. It's an investment - in time and sometimes money, but it's worth it.

    9. Register with Google Webmaster and submit your xml sitemap. This is an xml file includes all the pages of your website in a way that makes it easy for Google to reference and index. Google Webmaster will also tell you if there are any errors with your site, what some popular keywords are surrounding your site, some of the links pointing to your site and more.

    10. Register with Google Analytics and start using it on a regular basis to monitor your site. Google Analytics is a free peice of software that enables you to track all the activity on your site. It's actually a bit scary the amount of information it can give you. But for a small business owner, or marketing professional, it's an invaluable tool that can help you improve your website performance and growth.

    This is just the tip of the SEO iceberg - there's so much to SEO and it's constantly changing and evolving. At the end of the day though, it's all about creating a quality website, adding regular quality content and being active in the world wide web. It's not rocket science, but it does take time.
     
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  2. infobanc

    infobanc Member

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    The tips what you have mentioned are really helpful.I just want to thank for sharing this informative information.Well done
     
  3. deliah

    deliah New Member

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    Hi apexis. Some really great tips. My search company advised I also have a robots.txt file
     
  4. Apoorv82

    Apoorv82 New Member

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    Good and nice post for those who are newbies in the market.
     
  5. kevinjeffersons

    kevinjeffersons New Member

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  6. colesraymond

    colesraymond Banned

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    A very informative post and lots of really honest and forthright comments made! This certainly got me thinking a lot about this issue so thanks a lot for posting! Really i like this post and i share to all my friends..Keep submit more..

    Thanks for..
    Buy or Renew SSL Certificates at cheapest price - theSSLshop.com
     
  7. JolyV

    JolyV New Member

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    Thanks for the tips, Actually SEO is one of the important topic at any biz
     
  8. MartinLedley

    MartinLedley Member

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    That's a pretty good summary of how to do SEO and you're right, it is just the tip of the iceberg!

    A fair portion of your time should be spent on researching keywords. Create a spreadsheet for them so you can compare competition, frequency of searching etc...

    Think of the keywords, phrases and long tail keywords (strings of three or more words), meta tags, text blocks and copy etc... as your ingredients, then make the SEO recipe by incorporating them into your website and do all the backlinking and other stuff. You should aim for between 250 - 750 quality incoming links from higher ranking, relevant websites to begin with. If you create a separate links pages for reciprocal linking, never have more than 8 links on each page, and group those pages into sub sections, so it doesn't start looking like a link farm (FFA) site.
     
  9. tianshaguli

    tianshaguli Member

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    so good nice idea
     
  10. Choice Checks

    Choice Checks Member

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    very good post. SEO is very important and done right, you can have good results easily. Its alot of hard work, but does pay off. Google offers the best tools to use to help with your SEO information that you may need.
     
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  11. chipper

    chipper New Member

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    i still think the site should have a USP. something other sites don't offer.

    i still believe that content is king. been working for me so far
     
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  12. Mark T

    Mark T Active Member

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    This is actually a basic SEO method and is very normal to do by every business planning to have an online website. As google change, the market game also changes and this is what businesses should take note of and should be able to comprehend as it will dictate a part of their market.
     
  13. ScottJames

    ScottJames New Member

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    Complete On-Page SEO strategy

    1. Home Page + Internal Pages Optimization
    2. Website Evaluation and Analysis
    3. Content Analysis
    4. Competitive Analysis
    5. Identifying Keywords
    6. Best Keywords Selection
    7. Meta Tags creation / Optimization (Google Meta)
    8. Bold Tag and Proper Header Tags (i.e.-<h1>, <h2>, <h3>etc)
    9. RSS Feed Creation
    10. Title Tag Optimization
    11. Alt Tag Optimization
    12. Image Optimization
    13. Interlinking Structure Enhancement
    14. Broken Link Check
    15. Removing any Spam issues
    16. Link Wheels
    17. HTML Optimization & Modification
    18. URL Mode Rewrite
    19. Re-Optimization / Maintenance & Monitoring
    20. XML Sitemap Generation & Submission - Google, Yahoo Explorer & Bing
    21. Robots File Generation
     
  14. Mark T

    Mark T Active Member

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    After the Penguin update, I guess it is more on how you build and brand your product rather than just relying on keywords to target for revenue generation.
     
  15. VijayGuliya

    VijayGuliya New Member

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    Search engine optimisation is something that all business owners with a website need to be aware of. If you've got a site and want to drive relevant traffic to that site, you need to know what to do to help the search engines get a good understanding of your business, so they can rank it for the terms you feel are most suitable for visitors. It's not about tricking the search engines, or trying to boost traffic numbers in general. You need to see an increase in relevant traffic to you site (10 relevant visitors are far better than 1000 non relevant visitors, who leave your site straight away), and Google wants to provide searchers with a list of high quality sites, relevant to their search query.

    #1 – Make Your Site Flow
    When users land on your site, they should immediately know where they need to go. Your site should have a clear-cut flow that guides users from point A to point B.
    Likewise, within each page of your website should be links to other pages. It’s always a good strategy to make your internal linking structure perfect. This is better for SEO, as well as for your user experience.
    #2 – Use Metric-Driven Keywords
    The keywords that you’d personally type into a search engine to find what you’re looking for are not necessarily the same as the keywords that most people would type in.
    Target keywords that have traffic, based on metric-driven data rather than what you personally use.
    #3 – Know Who You’re Targeting
    Understanding your target market is a big part of SEO. This will allow you to write better content, which will get you more backlinks. This will also allow you to come up with more relevant keywords to target.
    The best way to really get to know your audience is through face to face conversations. Whenever possible, talk to your audience and get to know them and their needs better.
    #4 – Jump on New Topics
    If a new topic is suddenly gaining popularity, jump on that topic. Try to create high quality content around that topic right from the get go.
    For example, let’s say you run a dental website and a new dental procedure is getting a lot of attention. One of the first things you should do is create an article series detailing everything patients need to know about the procedure.
    #5 – Try to Outfox Your Competition
    Try to get your website to rank for keywords that your competition isn’t paying attention to. These keywords are often the keywords that require a little bit of creativity to think of. They’re the “fringe” keywords – Ones that your audience is typing in, but often don’t show up in keyword tools.
    #6 – Use Social Media
    Social media helps you deepen relationships with customers, helps you build backlinks and most importantly helps you rank.
    Search engines today are looking more and more to social media as a key indicator to help determine rankings. Getting a lot of likes, tweets and +1’s can go a long way in building trust in your brand.
    #7 – Create Top Notch Original Content
    On the internet, content is king. That means having content that’s worth reading and worth linking to is ultimately what’s going to get you ranked.
    When in doubt, focus on your content’s quality rather than marketing tactics.
    #8 – Give it Some Time
    SEO isn’t a marketing tactic that works overnight. It’s not even a tactic that works in a month or two. A realistic time horizon for a moderately competitive keyword is 6 months to a year.
    SEO is something you need to invest in, without necessarily staking your whole business on it – Especially since the traffic can be slow to come in the door. But give it time and you will see results.
    #9 – Use PPC to Gain Traction
    If you’re not seeing the kind of traction you want, one way you can give your SEO a kickstart is through PPC. You might not recoup your entire investment, but it’s a good way to start building your list, to get your content to spread and to build your reputation.
    #10 – Consider an SEO Firm
    As a small business owner, it’s often just not realistic to do your own SEO. It’s a highly specialized skillset that takes a lot of time to learn and even more time to implement. If you want to rank highly in the search engines, often time’s it’s simply better if you hired an expert to do the work for you. Make sure you check references if you do.
    These ten tips will help you stay ahead of your competition, save time and increase your chances for success. SEO is one of the most profitable marketing methods available today. Invest the time necessary to learn the skills and you will come out ahead.
     
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  16. raksha

    raksha Member

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    Hi,

    It is also about how we can reach the relevant audience still.

    Thanks.
     
  17. alex12

    alex12 Member

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    Really thanks for giving this great information for SEO.
     

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