Top Ten Digital Advertising Innovations of 2010

Discussion in 'Internet Marketing' started by Joseph.Shivell, Dec 23, 2010.

  1. Joseph.Shivell

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    Oct 8, 2009
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    Mashable contributor Jesse Thomas recently noted that Silicon Valley is becoming the new Madison Avenue. Here are the top ten new technologies that redefined advertising in 2010.

    1) Old Spice Response Videos - Old Spice's "Smell Like A Man, Man" ad campaign grew to 180 videos due to consumer inquiries.
    2) Bar Code Scanning - After the advent of QR codes, which can be scanned to reveal online content about a product or service, other companies came up with technology that read barcodes, giving the consumer the opportunity to earn points that converted to charitable contributions.
    3) Location Based Advertising - Services like FourSquare and Gowalla inspired companies to create advertising campaigns tied to these services.
    4) iAds - These are exactly what they sound like - ads specifically designed to run on the iPad and iPhone 4.
    5) Promoted Tweets - Like Google's sponsored ads, when users search Twitter, they will see sponsored terms in addition to organic results.
    6) Group Buying - Companies offer deals if a certain number of consumers take part - Google offered $6 billion for Groupon, the best known of these services.
    7) Personalized Video - Entering your name or other personal information allows a video to be personalized.
    8) CAPTCHA Advertising - uses an advertising phrase instead of a randomly generated series of letters to unlock content.
    9) Error Message Advertising - Just what it sounds like. Making an error leads to a message that includes an advertising message based on the error that was made.
    10) Chatroulette - inserting advertising into an app that combines chat with a roulette game.

    The full article can be found here.
  2. KateB

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    Feb 24, 2011
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    This not only is very interesting but also displays a change in demands among audience in the contemporary times.

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