Top SEO Tools Small Business Needs to Use

Discussion in 'Search Engine Optimization' started by bytrade001, Aug 16, 2011.

  1. bytrade001

    bytrade001
    uix_expand uix_collapse
    Member

    Joined:
    Jan 6, 2011
    Messages:
    118
    Likes Received:
    13
    Small businesses can build the most state-of-the-art website filled with images, interactive tools and sales capabilities, but it doesn’t really matter if consumers can’t find it.

    Long gone are the days when consumers in need of a product of service skim the Yellow Pages; now they hop online and do a quick search.

    Search engine optimization (SEO) plays a vital role in maximizing a website’s online presence and giving it the exposure it deserves. Techniques like strong keywords, rankings and searchabilty all have a major impact on making a business show up before its competitors


    Jason Hennessey, CEO of Everspark Interactive, a full-service SEO agency, said small businesses often struggle with what SEO tools to use.

    "There's a lot of theories on what works and what doesn't work," Hennessey said. "[Owners] don't know where to go to get the facts, and in most cases it may not even work. It can leave them with a bad taste in their mouth."

    Here are Hennessey's six SEO tools to improve your small business' searchabilty.

    No. 1: SEOBook's SEO Toolbar. This is used often to reverse engineer for SEO, Hennessey said. The toolbar sits in a Mozilla Firefox browser and allows users to have a birds-eye view of the ranking factors on any and all websites visited.

    "It tells you the page rank of that site and shows all links pointing back to that website," he said. "Links are the currency on the web, if you know what links are pointing to a certain webpage for a keyword, you need to reverse engineer it to get those same links [for your page]."

    No. 2: Keyword Spy. This tool allows users to have full access to competitors’ organic and pay-per-click strategies, Hennessey said. Organic keywords are the words that bring web users to your site.

    "You can see the keywords they are ranking for, bidding on and how much money they are spending," he said. "When you go into any given market, you should mirror what is already working and look at their data."

    No. 3: SEM Rush. This is a keyword research tool that allows you to analyze the keywords for which competitors are ranking, both organically and via AdWords, or keywords being bid on or paid for.

    "You can see all of the keywords they are ranking for and how much traffic they get," Hennessey said.

    No. 4: Yahoo Site Explorer. The browser can be used for more than just surfing the net. The Yahoo Site Explorer can be helpful for small business owners looking to find the most accurate data for links pointing to a website. Hennessey said this is as simple as typing "Link:" followed by the website you are looking to research.

    "It will take you to the site explorer and expose how many pages of content that page had indexed on Google and all links pointing back to the site," he said.

    No. 5: Google Analytics. "Every small business should add this to their website," Hennessey said. "It is the only place to get factual data.

    You can see everything—where people are entering the site, exiting, how long they stay… it's hard enough to get traffic to the site, you want to keep them there while you can." This tool allows users to analyze traffic data and enhance their strategies accordingly.

    No. 6: Google Webmaster Tools. This site breaks down what is affecting your website’s rank.

    "You can view errors within your source code, if you happen to get penalized for some reason and your ranking suffers, you can report it," Hennessey said. "You can also check your speed on there." Webmaster Tools can diagnose any issues your page might be having and analyze the links coming to your site.
     
  2. etrade123

    etrade123
    uix_expand uix_collapse
    Member

    Joined:
    Aug 12, 2011
    Messages:
    48
    Likes Received:
    0
    "SEO Quake" is the best SEO Tools that are more uses in SEO work.
     
  3. Ken Peterson

    Ken Peterson
    uix_expand uix_collapse
    Member

    Joined:
    Jun 20, 2011
    Messages:
    213
    Likes Received:
    7
    I certainly agree to some points that you have tackle down on this post. I really agree the effort of sharing this here.
    Thanks, nice post.
     
  4. bart

    bart
    uix_expand uix_collapse
    New Member

    Joined:
    Jul 23, 2011
    Messages:
    22
    Likes Received:
    0
    webrank in firefox is the same lile SEO Quake
     
  5. Joseph.Shivell

    Joseph.Shivell
    uix_expand uix_collapse
    Community Leader
    Community Leader

    Joined:
    Oct 8, 2009
    Messages:
    2,266
    Likes Received:
    697
    Because many of our National Business Development Reps (of which I am one) work out of their homes, we use both the SEOBook Toolbar and SemRush. We also use the SEOEngine to check the optimization level of prospects' websites.
    Google Analytics are mandatory if you want to see how your marketing efforts are working, And I have recommended Google's Keyword Tool and Traffic Estimator to those who want to research keywords themselves.
     
  6. searchsouth

    searchsouth
    uix_expand uix_collapse
    Member

    Joined:
    Aug 23, 2011
    Messages:
    31
    Likes Received:
    4
    I think Raven SEO tools may be worth a mention here too, although they are admittedly not cheap.
     
  7. kapilmark

    kapilmark
    uix_expand uix_collapse
    New Member

    Joined:
    Aug 23, 2011
    Messages:
    6
    Likes Received:
    0
    Yaa it's true
     
  8. Andym

    Andym
    uix_expand uix_collapse
    Member

    Joined:
    Jul 22, 2010
    Messages:
    220
    Likes Received:
    11
    I have been frequently using SEM Rush, Google Analytics, Yahoo Site Explorer and Google Webmaster Tool... have someone been using the tools provided by Bruce Clay?
     
  9. DaveCain

    DaveCain
    uix_expand uix_collapse
    Member

    Joined:
    Jul 5, 2011
    Messages:
    89
    Likes Received:
    27
    What about the free SEOmoz tool set?
     
  10. Adam123

    Adam123
    uix_expand uix_collapse
    New Member

    Joined:
    Aug 23, 2011
    Messages:
    6
    Likes Received:
    0
    Seo Quake, Rank Tracker, Spy Glass, this is the best tools according to me,
    you should try these. Regards
     
  11. stellaandreapark

    stellaandreapark
    uix_expand uix_collapse
    Member

    Joined:
    Aug 21, 2011
    Messages:
    179
    Likes Received:
    10
    Getting the right tools is important for your business. My Golden Rolodex has 51 awesome ways to grow your business. You can check my site for a free report http://mygoldenrolodex.info/.

    Getting the right tools means more opportunity to be successful in online business.
     

Share This Page