To define it briefly, Google Adsense is the program where you can host ppc ads on your site. When a visitor clicks on your ad, you make money. It’s as simple as that. But is it really that easy? It can be, but a lot of people falsely bought into the idea that there was a lot of easy money to be made and unfortunately they’re finding out now that their not making as much as they’d like. On top of this, Google has a lot of prohibited practices when it comes to the world of Adsense. Typically, complying with these Adsense policies is a must. In addition, not only do marketers and webmasters have to comply with these adsense policies, but their websites have to also. There are a few things to take note of when using Adsense. 1.) Dealing with Competitors- Many of the other ads you’ll notice ; when you start hosting PPC ads, is that of your competitors. Therefore, you’ll want to put ads up on pages that aren’t earning any money. Google adsense does allow you to specify up to 200 URLS for the sites you want to bar from placing on your pages, yet the problem is that most of the time you won’t know that the competitors are out there until their ads begin to appear. 2.) Ad options- Google offers 3 ways to make money. -Content- A variety of shape and size ads for placing within your content, these can be text, image, or both. Ad units are full ads, and link units are strips of text links that visitors might want to click on. Google usually allows you to put up 3 Ad Units and 1 Link unit on each page of your site, but of course still following the Adsense policies. -Referrals- You can make money by referring visitors to use products like Adwords, Adsense, the toolbar, or other software by Google. Google ultimately generates the code that you will use to promote on your webpage, and the way it works is that if someone goes to your site and clicks on the link and signs up for an Adsense account; for example, when that person who clicked earns a $100 payout from Adsense then you’ll receive $100 for referring them. -Search- Using adsense for search typically works as putting a search box upon your website, and when a user proceeds to put in a search, a results page is opened where more pay-per-click ads are hosted. A good thing about this is that the page that holds the results can too be customized to match the color scheme of your site. 3.) Payments by Google Adsense A problem may arise in this area because Google will not issue you a payment until your earnings pass the $100 point. Thus, Google can have the opportunity to ban your account; for example, if a marketer reached $90 and didn’t comply with Adsense guidelines to the fullest extent then Google can ban the account before the payout. This is possibly because Google doesn’t look closely into the situation until it comes time to pay the person. As seen, Adsense is a great program to use and can be a sure-fire way of making extra or a full time income, but there are also details to look into that if ignored can ultimately lead to disappointment on the receiving end.