The search engine optimization of a website is not only limited to the addition of keywords in the URLs because it is the whole structure that matters. A well structured link address does not only assure higher search engine exposure but also allows the users to grab the information within the URL. The retailers and merchants are now required to incorporate user friendliness in the link structures as well. It requires them to replace the auto-generated IDs, numbers and special characters with real words. The purpose of this is to convey a meaning through a web address. For your help, we have compiled some of the useful tips for improving the URL structure in the info-graphics. You can review them one by one and apply them accordingly. Reference Moz Guidelines for urls structure Infographic At the end, I have a quick question for dear members of this forum that, does you really care for the ids and numbers in your urls, You want to keep these numbers in urls or not?