I have discovered that the only way to get attention and make yourself stand out is to take on the role of a trusted advisor. Know the stuff/product/services you are associated with and people will trust you. When they the burning desire to learn something from you, they will always seek to look for you. This is a free way of generating leads to grow your business and attract massive followers. So in what ever niche you are, learn to be a specialist so as to create trust and a good following. The end results is, generating more sales!