Things to be considered before hiring a SEO Expert ?

Discussion in 'Search Engine Optimization' started by asad, Jan 31, 2012.

  1. asad

    asad
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    As Here alot of SEO Experts So starting this thread that which things must be checked before hiring an seo expert.
    And what tasks seo person have to perform like

    1. on page soe . meta analysis
    2. pages or home page text (In case of dynamic page creation)
    3. link building or directory submission
    4. social bookmarking
    5. article writing and submission

    etc............
     
  2. Joseph.Shivell

    Joseph.Shivell
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    Anyone who knows even a little about SEO knows there re three basic steps, one of which you didn't mention - Keyword Analysis, On-Page Optimization, and Link Building. With that in mind, I'd like to edit your list a bit.

    1. Keyword Analysis - Make sure that the phrases you are targeting bring you traffic interested in your product or service. Traffic is useless if no one buys. On the other hand, if you do not have the budget, you have to go to a lower cost. As long as the marketer's efforts bring you more money than you pay, you can go after less competitive keywords.
    2. On Page SEO - Also referred to as On-Page Optimization, this involves behind the scenes editing in addition to the content that a visitor sees. This can include the meta tags if necessary, but should NOT involve hidden code placed that only the search engines can see, designed to fool them into raising a site's ranking.
    3. Link Building - Contrary to popular belief, it is not necessary to obtain links only from sites that are related to your industry. Each link you send to the search engines is considered a vote or endorsement of your site. Because a wide variety of people can visit your site, and buy your product or service, these same people can endorse your site - hence, a wide variety of sites can link to your site.

    You will notice I left out directory submission, social bookmarking and article writing and submission. You wrote #3 as "link building or directory submission". It is not a choice of one or the other - link building is necessary, and you can use directory submission as part of your linking, but it is not a major part, and it would not hurt if you did not have any directory submission. Social bookmarking is part of link building, so it's not necessary to have a separate listing for it. Whether an SEO provider has to search for websites to get links from, or already has a large number of websites whose owners have agreed to provide links, it is the website owners who write the articles, not the SEO provider. The only exception would be Press Releases, which are written by the SEO provider from content provided by the client.

    The most important part of choosing an SEO provider is to be an educated prospect. You can ten tell if the SEO provider is indeed an expert, or is telling you what you want to hear. Even if what you learned is wrong, and the SEO provider corrects you, he will be able to tell you why what you thought is wrong. A reputable SEO provider will be honest and up front about their knowledge and methods, and will be willing to discuss your marketing needs with you in depth. He will have your needs uppermost in his mind, not his.
     
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  3. amir100

    amir100
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    What about the Article Marketing when Google updated Their algorithm (panda update) . do you think article marketing still works ?






    Application Development
     
  4. daytrader

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    Its mosly lik building, if the seo knows ow to write articles himself, its a plus.
     
  5. Joseph.Shivell

    Joseph.Shivell
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    As long as the article contains original content that is useful to the reader, and is not simply the same article with a few words changed here and there, or written specifically to provide links to websites, it should still work.
     
  6. ThirdSEO

    ThirdSEO
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    Article marketing will always work as long as you write original content and don't try to spin or copy articles that someone else already wrote. The Google Panda update will reward you if you can consistently come up with fresh, original content. There are A LOT of SEO companies out there, and everyone claims to be a professional, there's no 100% proven way to evaluate an Internet marketing company. Half the time you can just look at their website and see if it looks professional or if it looks like garbage. A company's website often reflects their quality of service.
     
  7. vishal23

    vishal23
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    Technical seo knowledge with good communication skill is important for any seo expert.
     
  8. Mark T

    Mark T
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    Here are the things that you need to know about the duties and responsibilities of an SEO before actually hiring (and it requires understanding of their duties and responsibilities as well). This is taken from SEOMoz. It may also serve as a recap of the previous and current SEO responsibilities.

    Here is the link : http://www.seomoz.org/blog/the-responsibilities-of-seo-have-been-upgraded
     
    #8 Mark T, Mar 2, 2012
    Last edited: Mar 2, 2012
  9. Krisz Rokk

    Krisz Rokk
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    Great feedback. There's no either or... Article Marketing is still a good method to share valuable insights and become a trusted authority in your niche. I'd suggest you use Ezine; it's a great platform. You might consider writing press releases as well. Thanks Joeroxx for the details.
     
  10. kundansingh

    kundansingh
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    that particular person should have knowledge of html and he should know the basic concept of seo feild:)
     

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