There are many great questions asked on this forum and I love reading them all... but I thought I'd throw one out there and see the kinds of responses I'll get. This is something that has been driving me nuts for the last few years... cause I still haven't gotten a DEFINITE answer for it. So, help me out if you can. Here it goes... I've been involved with several different businesses in my life, but the main premise of them all have been educating people in either finance or business growth. And I've gotten paid some very good money for doing this type of consulting. At first, I was positive that because of the fact that my clients were paying me so much money, they would apply everything they learned from me and skyrocket to success. But the more and more consulting I did, the more and more I noticed that virtually 90% of the people that I consulted... NEVER USED THE INFORMATION I GAVE THEM. I couldn't believe it... they paid SO much money... money that they DIDN'T have... and they STILL didn't apply the information?! The 10% of people that DID apply the information, however, went on to double, triple and sometimes quadruple their business in the next year. So here's the Million Dollar Question... What is it about that 10% of people who actually applied the information that made them want to do it? You can't say desire... because both groups have tremendous desire. If they didn't, they would have never searched to find me. So what is it? A BIG cookie is going to go to the person who gives the best answer! Looking forward to reading all the responses!