This might sound ridiculous, but I was organizing my office supplies and came across several pens that I have received in the last several years that have companies’ logos, information, slogans, etc. written on them—promotional pens. Some were of good quality; others were of poor quality. Some were comfortable to write with; others I wouldn’t mind giving away to a poor college student in dire need of a writing utensil. Having a knack for writing content, I decided this would be a good topic to write about. Businesses spend a monumental amount of money on different types of advertising—billboards, brochures, mailers, websites, signs, banners, etc. An excellent form of advertising is promotional items. Promotional items can be tailored to the customers or clients of a specific business. For example, I received a tooth-shaped USB flash drive from my dentist with her phone number and website on it. At different times, I have also received aluminum water bottles, tote bags, stress balls, pens, hats, travel coffee mugs, magnets, and many more items that promote businesses. And let’s be honest…a creative, well-made promotional item is impressive. And leaving a good, lasting impression on clients and potential clients is what companies strive for, isn’t it? I understand that sometimes companies are unable to allocate large sums of money toward advertising or promotional items, and, thus, choose the simplest item(s) available in bulk for a reasonable, cost-effective price. I write this to encourage time and effort be put into the process of brainstorming, creating, and designing the promotional item(s) your business chooses to use and to distribute. Most companies will allow your business to sample their products to see if the product meets your standards—take them up on it! My challenge is: strive to “wow” your clientele. Before writing this, I contacted some of the companies who impressed me with their promotional items. If anyone wants or needs suggestions, I am happy to pass along the feedback I received from the companies who responded.