The Importance Of OFF Page Optimization In Current SEO?

Discussion in 'Search Engine Optimization' started by borgninestallone, Apr 19, 2014.

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  1. borgninestallone

    borgninestallone
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    The earlier updates on SEO by Google makes us to think more in building the backlinks for a site by using the OFF page optimization techniques. Most of the Off page activities helped in ranking the site in the past years. But currently, do they play a major role in ranking the site in top in Google. As of me, instead of involving in building backlinks in other websites, just Google asks to update the site with content and create a good hierarchy.

    Friends, please share your way of building backlinks through OFF Page optimization. If any of the Off page activities really works for you in improving the website in top, share me which one is very useful. Let me also try your techniques.
     
  2. paulsimmons

    paulsimmons
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    Now its 60% On Page and 40% Off Page, You just need to set the site structure and Metas right and you will see your site ranking around in first five pages. Afterwards you just need to build few quality links and you are up in Google.
     
  3. borgninestallone

    borgninestallone
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    What Off page techniques do you use in the current SEO industry to get the site on top in Google. Since Google is changing its SEO algorithm day by day in order to make people more user friendly. Can you say me whether do you use old SEO off page activities like article submission, directory, social bookmarking etc.
     
  4. Joseph.Shivell

    Joseph.Shivell
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    The old techniques like directories, article submission sites, even guest blogging do not work anymore because your focus was on building links. Links are the foundation of Google's algorithm, so they will always be necessary. Your focus, however, should be on creating a website that would be of interest to your visitors, that gives them what they are looking for as quickly as possible. As far as off-page, you should focus on communicating with your potential visitors, going where they are and getting them to visit your website by getting them interested in it. If the source of that information, whether an article or blog entry, has a few links in it, the search engines will find them. If someone else wants to write a blog entry or article with a few links to your website in it, that's even better. If you do use some of the old techniques like directories or social bookmarking, remember that links are not your primary purpose, reaching out to potential visitors is.
     
  5. kailashkhatri

    kailashkhatri
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    both off and on page important in seo

    you just need to build few quality links and you are up in Google.
     
  6. ganeshbuilder

    ganeshbuilder
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    Off page optimization helps you to boost your keywords and increase its visibility in the SERP. and On page optimization helps to index your webpages and also help to rank keywords sometimes.
     
  7. spyshekhar

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    off page activity is important for making quality back link by which get stable back link and your keyword rank well in the search engine result page and get high traffic on your site.
     
  8. marrick

    marrick
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    Today's SEO, if you focus on link, you are doomed.

    I think that sounds weird but it's true. Google doesn't want SEOs to focus on links. Off page optimization after penguin and panda is more like in the form of link earning through great content. In fact, contents are kings even before. they are just ignored due to lots of spamming options before. But now, those old days link building techniques are now dead, we should focus on how to earn links.

    And link earning is not easy. It will take time and effort. It defines who's good and who's not. The importance of Off page SEO is just as important as before. The thing is, the approach should be different.
     
  9. Joseph.Shivell

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    It's really not as simple as you make it sound. There is no question that quality links are important, but there are other factors to consider, such as the competitive nature of your business and your keywords. A "few" may not be enough, and you will have to continue building links on a regular basis.
     
  10. MBA Trainer

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    Today Google has introduced the role of social networks in SEO. Links from profile of social networks are milestone for getting high ranking
     
  11. borgninestallone

    borgninestallone
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    You are absolutely right paul. In fact i achieved this in few of my clients projects.
     
  12. spyindiaankur

    spyindiaankur
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    Though content marketing has become more important than creating backlinks, but still backlink creation is important for seo point of view. If you analyse some of the websites that come in top in search results, you can see they have created enough backlinks in their off page.
     
  13. graceatkin

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    Off page is market a business outside the boundaries. It increases the social media exposure, help to increase the amount of coming back links to the website. Add website in business listings with targeted keywords. off page SEO can increase rankings, its a long term process and it must be done regularly for you to have a high ranking in search engines faster.
     
  14. ActionEstore

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    If you see the ratio of percentage in website promotion in current stats is On-Page ( 65 %) and OFF-Page ( 35%).. and if you are focusing on link building then make it from SMO, Bookmarking , Article, forum.. ( Directory Submission, Commenting , Question and answer- Make it Less)
     
  15. Mark T

    Mark T
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    Just to clarify things out first: when you say build backlink and off-page optimization - they are actually the same.

    Moving forward - what is the important of off-page optimization in SEO? Off-page plays a major role on your site as it defines your websites' neighborhood.

    Where are you linked to? Who's linking to you? How are you linked to them? Are they beneficial to your site or pages?

    Most websites these days are hit by Penguin - which is primarily targeting sites with suspicious backlinks, even those that are 10 or 5 years ago, and so ways to clean up the backlink portfolio has been a task for many webmasters / SEO.

    Regards,
    Mark
     
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  16. kpkarthik

    kpkarthik
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    On page factors and Off page factors are the initial step for indexing our websites in search engines.Apart from that many strategies are available for promote our websites and improve the traffic visitors as well as sales and leads for owners through websites.Link Building is one of the factors of off page optimization.Link building is very important for getting more back links from other websites.If we got more back links means,then we can easily get improvement in search engines.
     
  17. George Freeman

    George Freeman
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    This is an important task for nowadays too. Any case, noone cleaned neither Penguin nor Panda or manual filter. At the moment, the algorithm of Google is working to make the work of off-page SEO more professional and ideal. Algorithms for quality control of the on-page SEO were developed long ago and don't lose their relevance. Anyway, it should be said that if Google pays as much time developing an algorithm to control the reference factor, the competition in the TOP priority issue will acquire quality. This means that in order to get in the top we will need to devote much time to the organic linkbuilding. We can treat it differently, but I think that the factor of off-page SEO becomes even more significant.
     
  18. ActionEstore

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    Right now I have seen that 65% promotion is based on On-page & 40% on Off page.

    On-Page ---> Unique content, Validate your Html, css & java script with W3C validation, Keyword density, Website nevigation structure
    OFF Page :- Focus on SMO & Blogs more , Backlinks with brand name, Less directory submission ( No hold any value for website promotion)

    I think it helped you... Then then good luck for your website promotion.. :)
     
  19. vithura

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    Both Off-page and On-page is important. First we have to concentrate on On-page optimization - unique content, meta tags, image optimization and all other things. If on page is good, then only it will rank. After that we can do off page like SBM,SE submission, blogging, CMS websites, business listing in Pepagora, alibaba, etc..
     
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  20. touqeer

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    Even the Matt cutts said that link building is less effective for the search engine optimization in a near future. But I think that link building is important at present from the SEO point of view.
     
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