The Effectiveness of Link Exchange

Discussion in 'Search Engine Optimization' started by graphic designer, Feb 18, 2010.

  1. graphic designer

    graphic designer
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    What is link exchange how effective is it and how does it work ? Do i have to put banners on my web page is their any other way without altering my site.
     
  2. Fergal

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    Tony, if you exchange links with another site, the person you exchange links with, will be expecting you to link to them from your site. You won't necessarily need to put a banner on your site, but they will be expecting a text link.

    One way you can manage this is by adding a partners page to your site, then you can add all reciprocal links to that page. You will get the best advantage out of link exchanges if you exchange links with sites that are complimentary to yours but not direct competitors. For example you could exchange links with a hosting company, they will serve a similar market to you, but you will not compete with them directly.

    The threads below contain useful information and tips on link building;

    Can someone share some link building tips ?
    Web Directory List
     
  3. Pepper_Gabriel

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    The reason I'm hesitant about doing link exchange is the fact that oftentimes, the other party won't put your link even when you already have his on your site.
     
  4. junglekid

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    You can use this free service that will guarantee - to some extent - that the other party places your link on their website: http://www.linkalizer.com/.
     
  5. GekiDan

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    If that happens, just remove his/her link on your site. And look for other places to do one. Just be sure you are inside the criteria that the website owner is looking for.
     
  6. jakew65

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    Here is the manual way how you can go about getting websites to link exchange with.

    Here is the manual way how you can go about getting websites to link exchange with.

    Go to Google and Alexa score to determine how these sites rank and their score respectively.
    If you find they are ranking and scoring well, then visit each website pages. See how relevant their content is to yours.
    If it fulfills your qualifications, the next step is to go to Whois ? Get the contacts of the owners from it.
    You can either phone the owners or write a great email informing them that you intend to link exchange with them.

    After they have agreed and you have fully exchanged links with them, then you should always monitor those links to avoid link exchange fraud partners.
     
  7. cathleen

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    The effectiveness of link building as an SEO tactic is even admitted by Google. It is widely approved that the webmasters can drastically improve their search engine rankings by increasing the number of high quality websites that carry one way in bound links to their web pages.

    Link building services mainly focus on gaining one way links. One of the most effective methods of getting one way links is to create quality and keyword relevant web content, so that others may link to your website without you even asking them to. This in turn will increase your link value, which in turn increases the search engine ranking of your website.
     
  8. John Peterr

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    link exchange is normally done between two site

    there are 2 sites A & B

    A is linking to B

    in return

    B is Linking to A


    Normally link exchange includes only text link

    if you link exchange with authoritative domains, it will be very help full.
     
  9. GekiDan

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    There are also sites that offer banner exchange.
     
  10. nirav

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    For executing this task effectively, you can visit some websites such as Linkmarket.com where numerous websites listed themselves for exchanging links with each other. Just contact with them and the rest of the thing is very simple.
     
  11. bornhaddin

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    A link exchange is a confederation of websites that operates similarly to a web ring. Webmasters register their web sites with a central organization, that runs the exchange, and in turn receive from the exchange HTML code which they insert into their web pages. In contrast to a web ring, where the HTML code simply comprises simple circular ring navigation hyperlinks, in a link exchange the HTML code causes the display of banner advertisements, for the sites of other members of the exchange, on the member web sites, and webmasters have to create such banner advertisements for their own web sites.
     
  12. laaronblase

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    Link exchange is procedure of exchanging hyperlinks with quality site that is some way or other related to company's product. Good link exchange processes can raise company's PageRank and also number of visitors who are targeted.
     
  13. antonclovelly

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    Banner is most effective way to generate high traffic on you website. If you placing link on some of the high pr site who had huge traffic and related to your niche. so its surely help you to gain some traffic from them.
     
  14. sigma

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    You are talking about banner, and i believed you are looking for traffic but not the PR.
    Banner no doubt able to generate good traffic to your site if the banner site is high traffic site. However, i never see those high traffic site go for "banner exchange", you can only get it by paying them.

    Link exchange strategy majority is to increase the backlink, the webmaster that doing link exchange basically is doing the SEO work, they are trying to get better PR and SERP.
     
  15. GekiDan

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    It's a rare thing that a site is offering banner exchange rather than link exchange.
    Honestly, having lots of banners and ads on your site, more than your content, is really distracting.
     
  16. sadrikdomnik

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    There are plenty of benefits you can reap out of an effective link exchange process. Effective link exchange can attract larger, quality and targeted traffic for your web site. The link exchange process helps you establish innumerable fruitful links with other web sites.
     
  17. aandybinaton

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    Link building is the leading factor to consider upon to provide online popularity to the website. Quality and related link exchange can take the rankings of a website, one step ahead on all the popular and major search engines.
    Tips for effective link exchange..
    - The link page must be connected to home page otherwise that is regarded as orphan pages.
    - The number of links present on a proposed web page must be checked. If the web page carries more than 25-30 links, it does not prove to be much beneficial.
    - The proposed link page should be just 2 clicks away from the home page.
    - Before adding a link, the link web master must check the page rank of the home page and link page of a website, from where the link is to be taken.
     
  18. Melvin

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    Not necessarily banners but just links only. Its not as effective as it used to but its still a good link building technique and could enhance your search rankings.
     

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