Targeting On Other (Better) Keyword With Good Ranking On Current Keyword

Discussion in 'Search Engine Optimization' started by apexis, May 12, 2012.

  1. apexis

    apexis
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    Hi,

    A website I manage is scoring very good in the google search results on keywordX (position 3).
    But, after an analyse i found out, that there are a way more searches on keywordY. (100% more).

    What do you think I have to do?
    Replace all keywordX words by keywordY words?
    Both competition is high: 0.97.

    Is it easy to get back to keywordX when Y is not working?

    I'm looking forward to your replies
     
  2. stellaandreapark

    stellaandreapark
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    Why don't you optimize both keywords instead?
     
  3. T-RexCards

    T-RexCards
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    You should be optimizing for all of the search terms in your niche. Now that you have rankings on keywordX, it's time to start a NEW campaign (not edit your existing one) for keywordY.

    The goal is to rank for ALL keywords, not just the ones that have the most traffic relative to each-other. That is a losing SEO strategy!
     
  4. band

    band
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    If a site too focus on single keywords, it is very easy for Google to detect over optimize. By target both X and Y, you can get existing traffic + the new 100% traffic.
     
  5. addyj672

    addyj672
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    Target that keyword as you already enjoy good ranking against current keyword. You dont need to replace the currently rank keyword as it you will lost traffic which is coming against ranked keywords. For new keywords which have high competition try to give good amount of on-page and off-page resources. which helps in getting good ranking.
     

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