Every startup owner or entrepreneur need to plan out before they embark on their business journey in this competitive world. It is not a day, a week, a month or a year thing where you could just hit upon an idea out of nowhere and establish a brand overnight ! There are some common groundwork to be done : What kind of skills do you acquire to be able to run your own business ? What should be your business ? What is your market scenario? Who your competitors are ? How do you brand your business ? Peter Drucker , world renowned management consultant quotes that “the entrepreneur is always searching for change, one which he would respond to and exploit it to the extent that it serves as an opportunity for him.” So ponder over these questions and when you get the answers , you would be in a better position to achieve your goals.