Anyone have an opinion on using the word: "Simple" as a name for a kind of back-to-basics, no-frills, eco-friendly business? When you hear "Simple Painting" or "Simple Computer Repair" or "Simple Food Mart", what comes to mind? A no-frills, no b.s. alternative, money-saving alternative? Or "simpleton" or "dunce" - a business that does a "simple job" because it can't do any better? How do you think "Simple" would look on a logo, business card, advertisement - to the potential client/customer? Thanks for your help.